Paperwork is no yolk for QuickBooks
Intuit calls fowl play as Ian Pons Jewell directs a new spot for the financial management software that takes us into one woman's nightmare.
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Credits
powered by
- Agency Wieden + Kennedy/London
- Production Company ProdCo
- Director Ian Pons Jewell
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Credits
powered by
- Agency Wieden + Kennedy/London
- Production Company ProdCo
- Director Ian Pons Jewell
- Editing The Quarry
- VFX/Post Production Time Based Arts
- Sound Aumeta
- Producer Aurelie Gonnage Livera
- Executive Producer/Founding Partner Zico Judge
- Producer Jane Lloyd
- DP Mauro Chiarello
- Production Designer Maruxa Alvar
- Producer Dilia Knobel
- Editor Ben Campbell
- Head of Production Josh Robinson
- Producer Chris Aliano
- VFX Supervisor Stephen Grasso
- Colorist Myles Bevan
- Sound Designer Tim Harrison
- Sound Designer Seb Bruen
- Producer Polly Kemp
- Creative Will Wells
- Creative Sammy Watts Stanfield
- Creative Director Lucas Reis
- Creative Director Charlie Lanus
- Executive Creative Director Susan Hoffman
- Producer James Laughton
Credits
powered by
- Agency Wieden + Kennedy/London
- Production Company ProdCo
- Director Ian Pons Jewell
- Editing The Quarry
- VFX/Post Production Time Based Arts
- Sound Aumeta
- Producer Aurelie Gonnage Livera
- Executive Producer/Founding Partner Zico Judge
- Producer Jane Lloyd
- DP Mauro Chiarello
- Production Designer Maruxa Alvar
- Producer Dilia Knobel
- Editor Ben Campbell
- Head of Production Josh Robinson
- Producer Chris Aliano
- VFX Supervisor Stephen Grasso
- Colorist Myles Bevan
- Sound Designer Tim Harrison
- Sound Designer Seb Bruen
- Producer Polly Kemp
- Creative Will Wells
- Creative Sammy Watts Stanfield
- Creative Director Lucas Reis
- Creative Director Charlie Lanus
- Executive Creative Director Susan Hoffman
- Producer James Laughton
Paperwork; the bane of many businesses. But this new campaign for Intuit QuickBooks, highlights how the nightmare of many small-to-medium business owners can be avoided.
The new 30-second spot, called Get Peace of Mind, Get QuickBooks, kicks off with a cafe owner who comes face-to-face with some scary suppliers, who just happen to be giant chickens. But the owner's nightmarish soon jumps into reality with the relieved woman realising she manages all of her financial needs with QuickBooks.
The brilliantly weird film is created by Wieden+Kennedy London and directed by Ian Pons Jewell through PROD CO, and the campaign will be extended with a new spot in the summer.
“Our new film for QuickBooks taps into the truth of what it’s really like to be a business owner," said Charlie Lanus and Lucas Reis, Creative Directors at W+K London. "With thousands of decisions to make every day, it’s easy to feel control slipping and anxiety creeping in, but with this campaign we’re showing that peace of mind is possible.”
