Outsider shines a light on Bryan Adams' guitar delivery
Whilst not exactly his first real six-string, this pacey spot shows a Gibson's journey from factory to the Summer Of 69 singer's hands.
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- Agency 180 Kingsday/Amsterdam
- Production Company Outsider
- Director Scott Lyon
- Creative Director John Messum
- Producer James Southward
- Producer Zeno Campbell-Salmon
- Editor Art Jones
- Post Production Electric Theatre Collective
It's easy to forget the logistics involved in modern speedy delivery services, but, as that spot for DHL goes to show, there's a heck of a journey from POS to drop off.
Following a Gibson guitar from the moment it's ordered to its first strums from music legend Bryan Adams, Outsider's enjoyably detailed and delightfully pacey The Tour Before The Tour hits all the beats. Stylishly shot by director Scott Lyon (the balanced framing and endless momentum being compelling for the viewer), the combo of intriguing imagery and warm-up beat of Adams' iconic Summer Of 69 make the film a seriously fun watch.
The spot also promotes the delivery company's 50th anniversary celebratory partnership with Bryan Adams as the Official Logistics Partner to his Shine A Light World Tour 2019.