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Amstel – Bridges On Bridges feat. Jeff Bridges

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It's fair to say that people have probably hallucinated a number of things whilst wandering around the canals of Amsterdam, but an over-sized Jeff Bridges using his mighty arms to help people cross the water would take a particularly potent inducing. 

That is, however, until you see the new spot for Heineken-owned beer brand Amstel from adam&eveDDB, in which The Dude himself takes nominative determinism to the next level. Sharing his easy-going charm with the Dutch people, Bridges extols the virtues of ... er ... bridges, speaking of the importance of the structures in bringing people together.

Shot with the kind of surreal eye needed for such a bizarrely enjoyable premise by Anonymous Content x Somesuch's Tim GodsallBridges on Bridges feat. Jeff Bridges succeeds in bringing it's audaciously bonkers idea to life.

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