The Dude, the Starman and now... the Bridge?!
Taking nominative determinism to the extreme, Amstel's latest campaign casts veteran actor Jeff Bridges as a friendly river-crossing.
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Credits
powered by
- Agency Adam & Eve -DDB
- Production Company Somesuch
- Director Tim Godsall
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Credits
powered by
- Agency Adam & Eve -DDB
- Production Company Somesuch
- Director Tim Godsall
- Producer Panos Louca
- Chief Creative Officer Richard Brim
- Creative Director Simon Vicars
- Creative Director Andre Sallowicz
- Creative Matt Fitch
- Creative Mark Lewis
- Production Co. Anonymous Content
- Editing Final Cut/London
- Post Production MPC/London
- Post Production MPC/London
- Music Leland Music
- Sound Design Factory
- Executive Producer Tash Tan
- Producer Debbie Ninnis
- Production Assistant Maddy Perkins
- DP Barry Ackroyd
- Editor Rick Russell
- Colourist George K
- VFX Supervisor Dan Lorenzini
- VFX Producer Magda Krimitsou
- Music Supervision Ed Bailie
- Sound Engineer Dan Beckwith
- Sound Producer Becs Bell
- Talent Jeff Bridges
- Assistant Producer Natasha Alderson
Credits
powered by
- Agency Adam & Eve -DDB
- Production Company Somesuch
- Director Tim Godsall
- Producer Panos Louca
- Chief Creative Officer Richard Brim
- Creative Director Simon Vicars
- Creative Director Andre Sallowicz
- Creative Matt Fitch
- Creative Mark Lewis
- Production Co. Anonymous Content
- Editing Final Cut/London
- Post Production MPC/London
- Post Production MPC/London
- Music Leland Music
- Sound Design Factory
- Executive Producer Tash Tan
- Producer Debbie Ninnis
- Production Assistant Maddy Perkins
- DP Barry Ackroyd
- Editor Rick Russell
- Colourist George K
- VFX Supervisor Dan Lorenzini
- VFX Producer Magda Krimitsou
- Music Supervision Ed Bailie
- Sound Engineer Dan Beckwith
- Sound Producer Becs Bell
- Talent Jeff Bridges
- Assistant Producer Natasha Alderson
It's fair to say that people have probably hallucinated a number of things whilst wandering around the canals of Amsterdam, but an over-sized Jeff Bridges using his mighty arms to help people cross the water would take a particularly potent inducing.
That is, however, until you see the new spot for Heineken-owned beer brand Amstel from adam&eveDDB, in which The Dude himself takes nominative determinism to the next level. Sharing his easy-going charm with the Dutch people, Bridges extols the virtues of ... er ... bridges, speaking of the importance of the structures in bringing people together.
Shot with the kind of surreal eye needed for such a bizarrely enjoyable premise by Anonymous Content x Somesuch's Tim Godsall, Bridges on Bridges feat. Jeff Bridges succeeds in bringing it's audaciously bonkers idea to life.
