Olly Alexander’s sweet sensation

Packed with delicious design flourishes, this scrumptious music video was directed by Sophia Ray through Partizan. 

Featuring a cast of camp knights and crazy cakes, the film sees the Years & Years’ singer dancing with a sexy beast while trying to escape from an enchanted castle. 

Sophia Ray said the video was inspired by “iconic fantasy films like Labyrinth and Gretel and Hansel – a sickly sweet but dark take on a fairytale.

“The concept behind the video takes the Greek mythical tale of King Midas, and turns it on its head, where Olly finds a magic sword in his escape through this castle, that turns anyone he slays into candy.

“Olly had some amazing references and a real clear aesthetic style when it came to the brief for this video, full of whimsy, fashion and fantasy – it got me excited straight away to start coming up with ideas from his mood boards.”