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OHRA – End Of The World

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Insurance marketing often prays on one’s ‘what if’ fears, but rarely is it done with such comedic style as this series of amusing ads created by Joe Public/Amsterdam with Jelle de Jonge directing through Holy Fools.

In 2022, the couple conjured up a daunting prospect of getting tangled up with the Mob through not having car insurance. 

Earlier this year, a horror-themed spot saw them running from crazed AI bots, and now a back injury sees the super-jittery woman imagine a literal end-of-the-world scenario through a series of absurd extrapolations. 

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