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OHRA – OHRA Mafia

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Created by Joe Public Amsterdam and directed by Jelle de Jonge through Holy Fools, the ad sees a young woman head into flights of fantasy about the possible perils of not insuring their car.

Depicting all the things that might occur after a prang with a mob boss, the story relishes creating a doomed scenario for the uninsured, ending with the good news that due to a bargain offer OHRA, they can afford a policy on their car. 

Commenting on how much he enjoyed working on the brief, De Jonge said: “It really gives you the room to pull out all the stops – every filmmaker’s dream!”. 

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