OHRA makes an offer you can’t refuse
The insurance brand’s fun spot flings a hapless couple into a motoring muddle with the mafia.
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Credits
View on- Agency Joe Public/Amsterdam
- Production Company Holy Fools
- Director Jelle de Jonge
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Credits
View on- Agency Joe Public/Amsterdam
- Production Company Holy Fools
- Director Jelle de Jonge
- Executive Producer Frank de Kok
- Producer Sophie van Pelt
- DP Martijn van Broekhuizen
- Art Director Rikke Jelier
- Editor Martin Heijgelaar
- VFX Director Ton Habraken
- Grading Laurens Orij
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Credits
powered by- Agency Joe Public/Amsterdam
- Production Company Holy Fools
- Director Jelle de Jonge
- Executive Producer Frank de Kok
- Producer Sophie van Pelt
- DP Martijn van Broekhuizen
- Art Director Rikke Jelier
- Editor Martin Heijgelaar
- VFX Director Ton Habraken
- Grading Laurens Orij
Created by Joe Public Amsterdam and directed by Jelle de Jonge through Holy Fools, the ad sees a young woman head into flights of fantasy about the possible perils of not insuring their car.
Depicting all the things that might occur after a prang with a mob boss, the story relishes creating a doomed scenario for the uninsured, ending with the good news that due to a bargain offer OHRA, they can afford a policy on their car.
Commenting on how much he enjoyed working on the brief, De Jonge said: “It really gives you the room to pull out all the stops – every filmmaker’s dream!”.
