O2's Bubl pops into existence

O2 has launched their latest creative campaign which introduces a new character to the brand, Bubl.

Bubl is an embodiment of O2's return to its roots of being a business that's obsessed with putting its customers first. Created by VCCP London and directed by Independent's Gary Freedman, Bubl takes the form of a loyal and reliable blue robot who helps ensure customers have the best possible service, experiences and interactions with O2. 

The 60-second TV spot tells the stories of people who rely on the network in big and small ways, and begins with a scene in a park showing two young adults trying to meet for the first time. The film follows the story of other protagonists and their need for connectivity – from needing directions when they’re lost, to calling a cab when they missed the last train. The story also touches on the importance of the network for small businesses.