Nowdays looks at loopy laws
The LA and Brazil-based lifestyle brand releases an amusing campaign reflecting on the nonsensical regulations surrounding cannabis use.
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Credits
powered by
- Agency AKQA/Sao Paulo
- Production Company MYMAMA ENTERTAINMENT
- Director Pedro Giomi
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Credits
powered by
- Agency AKQA/Sao Paulo
- Production Company MYMAMA ENTERTAINMENT
- Director Pedro Giomi
- Chief Creative Officer Diego Machado
- Creative Director Evan Dunn
- Senior Art Director Guilherme Manzi
- Creative Director Luiza Baffa
- Producer Andre Pinho
- Producer Mayra Auad
- Producer Gabrielle Auad
- Production Coordinator Joao Da Terra
- DP Fabio Politi
- Director of Production Latino Melo
- Post Producer Fezao Barbieri
- Post Company Mosh Post/Sao Paulo
- Color Company Marla Colour Grading/Brazil
- Audio Post Satelite Audio
- Music Director Roberto Coelho
- Music Director Kito Siqueira
- Music Director Hurso Ambrifi
- Music Producer Mike Vlcek
- Audio Producer Vithor Moraes
- Music Producer Ian Sierra
- Sound Designer Arthur Dossa
- Post Producer Renan Marques
- Art Director Pedro Henrique Rodrigues
- Post Producer Gleice Lica
- Finalizing Luiz Bicudo
- Post Producer Fernando Branco
- Editor Rami D’Aguiar
- Music Producer Thiago Colli
- Music Producer Charly Coombes
- Post Producer Carla Cornea
- Creative Debora Bacaltchuk
- Copywriter Felipe Duarte
- Creative Haley Hammerling
- Chief Creative Officer Hugo Veiga
- Producer Mariana Franco Borrero
- Copywriter Mario Morais
- Creative Director Matias Menendez
- Executive Producer/Partner Natalia Souza
- Project Manager Paula Santana
- Art Department Rick Garcia
- Producer Thais Bonizzi
Credits
powered by
- Agency AKQA/Sao Paulo
- Production Company MYMAMA ENTERTAINMENT
- Director Pedro Giomi
- Chief Creative Officer Diego Machado
- Creative Director Evan Dunn
- Senior Art Director Guilherme Manzi
- Creative Director Luiza Baffa
- Producer Andre Pinho
- Producer Mayra Auad
- Producer Gabrielle Auad
- Production Coordinator Joao Da Terra
- DP Fabio Politi
- Director of Production Latino Melo
- Post Producer Fezao Barbieri
- Post Company Mosh Post/Sao Paulo
- Color Company Marla Colour Grading/Brazil
- Audio Post Satelite Audio
- Music Director Roberto Coelho
- Music Director Kito Siqueira
- Music Director Hurso Ambrifi
- Music Producer Mike Vlcek
- Audio Producer Vithor Moraes
- Music Producer Ian Sierra
- Sound Designer Arthur Dossa
- Post Producer Renan Marques
- Art Director Pedro Henrique Rodrigues
- Post Producer Gleice Lica
- Finalizing Luiz Bicudo
- Post Producer Fernando Branco
- Editor Rami D’Aguiar
- Music Producer Thiago Colli
- Music Producer Charly Coombes
- Post Producer Carla Cornea
- Creative Debora Bacaltchuk
- Copywriter Felipe Duarte
- Creative Haley Hammerling
- Chief Creative Officer Hugo Veiga
- Producer Mariana Franco Borrero
- Copywriter Mario Morais
- Creative Director Matias Menendez
- Executive Producer/Partner Natalia Souza
- Project Manager Paula Santana
- Art Department Rick Garcia
- Producer Thais Bonizzi
Did you know that in Texas you cannot own more than six dildos? It’s a law enshrined in Penal Code, Title 9, Chapter 43, Subchapter A. So those overburdened with marital aids in the southern states better watch out.
And what about the UK’s Salmon Act of 1986, Chapter 62, Part III, Section 32, we hear you ask? Well that states that it is illegal to handle a salmon in suspicious circumstances.
Created by AKQA and directed by Pedro Giomi, through MyMamma Entertainment, the film Questionable Laws, probes Brazilian public policy on cannabis by showcasing hilarious examples of barmy outdated laws still in place around the world.
In Brazil (where cannabis is illegal), Nowdays is a digital platform that promotes debate around the product, while in LA, the company develops and explores the benefits of CBD treatments within the wellness industry. As it is illegal to use commercial means to promote cannabis use it was important that the messaging was subtly imparted, hence the film’s artful surrealist approach.
And just one more juicy judicial fun fact: in Kentucky the transportation of ice cream in one’s back pocket is verboten.
