Nothing's stopping Tesco this Christmas
From flambéd Christmas puddings lighting up a festive party, to a secret stash of mince pies getting a child into a 'closed' grotto, Tesco shows that nothing is stopping Christmas from going with a bang in 2021.
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Credits
powered by
- Agency BBH/London
- Production Company Academy
- Director Si&Ad
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Credits
powered by
- Agency BBH/London
- Production Company Academy
- Director Si&Ad
- Editor Final Cut/London
- Editor Joe Guest
- Post Producer Electric Theatre Collective
- Sound Factory Studios/London
- Executive Producer Simon Cooper
- Producer Ash Lockmun
- DP Erik Wilson
- Music Hywel Evans
- Chief Creative Officer Stephen de Wolf
- Creative Tom Chancellor
- Creative Shruti Veeramachineni
- Creative Marion Cohen
- Creative Kevin Travis
- Creative Director Kevin Masters
- Creative Director Christine Turner
- Creative Director Uche Ezugwu
- Executive Creative Director Helen Rhodes
- Global Chief Creative Officer Joakim Borgstrom
- Lead Creative Lawrence Bushell
- Lead Creative Luke Till
- Producer Georgina Kent
Credits
powered by
- Agency BBH/London
- Production Company Academy
- Director Si&Ad
- Editor Final Cut/London
- Editor Joe Guest
- Post Producer Electric Theatre Collective
- Sound Factory Studios/London
- Executive Producer Simon Cooper
- Producer Ash Lockmun
- DP Erik Wilson
- Music Hywel Evans
- Chief Creative Officer Stephen de Wolf
- Creative Tom Chancellor
- Creative Shruti Veeramachineni
- Creative Marion Cohen
- Creative Kevin Travis
- Creative Director Kevin Masters
- Creative Director Christine Turner
- Creative Director Uche Ezugwu
- Executive Creative Director Helen Rhodes
- Global Chief Creative Officer Joakim Borgstrom
- Lead Creative Lawrence Bushell
- Lead Creative Luke Till
- Producer Georgina Kent
In case you hadn't already noticed, it's Christmas. And in case you'd somehow forgotten, things last Christmas didn't quite go according to plan.
But, as Tesco's festive offering for 2021 shows, the supermarket is determined to celebrate – no matter what.
Created by BBH London, directed by Academy's Si&Ad, and backed by Queen's rousing Don’t Stop Me Now, the film celebrates the UK's spirit of joyful defiance and its determination to have a good Christmas in 2021, regardless of what happens. Whether it’s a broken down car, Covid travel restrictions or a stubborn elf, this Christmas nothing’s stopping us.
“After the last one, this Christmas had to be a cracker, so our campaign is a rallying cry to show we’re made of harder stuff this year, and nothing’s stopping us," said Christine Turner and Kevin Masters, Creative Directors at BBH. "And who better to show this than our scooting gran, weaving her way through a joyfully defiant nation as they tackle anything thrown at them?"
“We know that Christmas is a hugely important time for many of our customers and, after last year’s events, that is truer now than ever," said Alessandra Bellini, Chief Customer Officer at Tesco. "Whenever we set out to create our campaigns, we want to be sure that we capture how the nation really feel and reflect that. Our research revealed that people are looking forward to meaningful get-togethers with their loved ones again and given the backdrop of cancelled plans of last year they won’t let anything stop them having a proper celebration this year. This got us thinking about all the little things that have the potential to get in our way – from running out of mince pies to running late to a Christmas party - and the nation’s determined spirit that ensures we’ll overcome them all. We hope our joyful festive ad will resonate and put a smile on people’s faces as we prepare for a season of well-deserved celebrations. After all, this Christmas, nothing’s stopping us.”
