Not your usual neighbourhood watch

Samsung has launched a global campaign by BBH Singapore to introduce the new Galaxy Watch Ultra, the tech brand's first watch for extreme performance.. 

Directed by Sinan Sevinç, through Stink UK, the 30-second TV and online film demonstrates why it’s the adventurer’s watch as it follows an outdoorsy type taking on tough terrains: hiking snow-capped mountains; cycling sand dunes and swimming in the ocean. It also helps him boss it indoors, too. 

Illustrating the power of picking exactly the right tune, the film is given a jaunty, classy, knowing tone by its use of soundtrack – a reproduced rendition of the classic love song, ‘I Will Follow You’ by Ricky Nelson.

Sevinç justly picked up the special jury prize at last year's YDA for his stunning short for The Associated Press, Split Second.