Norway’s largest workplace couldn't bee any sweeter
After 93 years in business, Norwegian brand Honningcentralen (The Honey Central)'s TV debut is an adorable campaign presenting a buzzy workforce.
Unlock full credits and more with a Source membership.
When a 93-year-old business makes its TV and social debut, you'd expect there to be a bit of a buzz.
For Norwegian brand Honningcentralen (The Honey Central), the buzz is more than a bit, as they put their 'employees' of flower fields, busy bees, beehives and bee-keepers at the forefront in a charming campaign presenting Norway’s Largest Workplace.
With a series of low-budget, single shot commercials, agency Atyp Oslo presents the product´s pureness, craftsmanship behind it and the bees’ significance, all delightfully highlighted with some smart copywriting and calming simplicity.
NB: No bees were harmed during shooting, but the DOP got a sting on his ear....