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Honningcentralen (The Honey Central) – Norway’s Largest Workplace: Employee of the Month

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When a 93-year-old business makes its TV and social debut, you'd expect there to be a bit of a buzz.

For Norwegian brand Honningcentralen (The Honey Central), the buzz is more than a bit, as they put their 'employees' of flower fields, busy bees, beehives and bee-keepers at the forefront in a charming campaign presenting Norway’s Largest Workplace.

With a series of low-budget, single shot commercials, agency Atyp Oslo presents the product´s pureness, craftsmanship behind it and the bees’ significance, all delightfully highlighted with some smart copywriting and calming simplicity.

NB: No bees were harmed during shooting, but the DOP got a sting on his ear....

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