No less lethal

There’s a common saying that you should always back up facts with illustrations. In this case, the facts speak for themselves.

Showing in exacting slow-motion how devastatingly brutal Rubber Bullets can be, it becomes obvious that a bullet is a bullet no matter what. This scathingly effective demonstration shows rubber bullets obliterating fruit, vegetables, and other objects far less vulnerable than a human eye. 

Directed by Dan Brown, this spot was filmed using a Phantom camera at 2000 frames per second. It came from an idea at Wunderman Thompson, Austin and was produced by Royale Film Co. The facts at the end are a clear indictment of “less lethal” rounds. Rubber Bullets may not be cast in steel, but the injuries are very much the same.