Foot Locker sneaks a peek
Celebrating the plethora of designer trainers slated for release over the next 12 days, this cheeky spot shows off fancy footwork and clever camera skills.
)
Credits
powered by
- Agency BBDO/New York
- Production Company m ss ng p eces
- Director Director X
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency BBDO/New York
- Production Company m ss ng p eces
- Director Director X
- Art Producer Lizzy Lehn
- Associate Creative Director Victor Roa
- Associate Creative Director Sam Bauer
- Associate Creative Director/Design Bhanu Arbuaratna
- Chief Creative Officer David Lubars
- Creative Director Martins Zelcs
- Executive Creative Director Alex Booker
- Executive Creative Director Philip Sicklinger
- Group Executive Producer Anthony Curti
- Producer Michael Ritchie
- Senior Designer Kimberly Blasnik
- Senior Music Producer Julia Millison
- Senior Producer Katie Greene
- Senior Producer Andrew Osborne
- Executive Producer Brian Latt
- Executive Producer Kate Oppenheim
- Executive Producer Ari Kuschnir
- Executive Producer Edward Grann
- Executive Producer Dave Saltzman
- Head of Production Rebecca Davis
- Editing Cabin Editing Company
- Managing Partner Carr Schilling
- Executive Producer Adam Becht
- Editor Graham Turner
- VFX/Conform Alt.vfx/USA
- Sound Mix Sound Lounge
- Executive Producer Becca Falborn
- Mixer Rob DiFondi
- Producer Lauren Mullen
- Executive Producer Chris Fieldhouse
- Animation Squad 47
- Creative Director Andy Hsu
- DP Chris Probst
- Photographer Tom Bender
- Production Designer Robb Buono
- Colorist Matthew Schwab
- VFX Supervisor/Flame Artist Jan Cilliers
- Flame Artist Mark Renton
Credits
powered by
- Agency BBDO/New York
- Production Company m ss ng p eces
- Director Director X
- Art Producer Lizzy Lehn
- Associate Creative Director Victor Roa
- Associate Creative Director Sam Bauer
- Associate Creative Director/Design Bhanu Arbuaratna
- Chief Creative Officer David Lubars
- Creative Director Martins Zelcs
- Executive Creative Director Alex Booker
- Executive Creative Director Philip Sicklinger
- Group Executive Producer Anthony Curti
- Producer Michael Ritchie
- Senior Designer Kimberly Blasnik
- Senior Music Producer Julia Millison
- Senior Producer Katie Greene
- Senior Producer Andrew Osborne
- Executive Producer Brian Latt
- Executive Producer Kate Oppenheim
- Executive Producer Ari Kuschnir
- Executive Producer Edward Grann
- Executive Producer Dave Saltzman
- Head of Production Rebecca Davis
- Editing Cabin Editing Company
- Managing Partner Carr Schilling
- Executive Producer Adam Becht
- Editor Graham Turner
- VFX/Conform Alt.vfx/USA
- Sound Mix Sound Lounge
- Executive Producer Becca Falborn
- Mixer Rob DiFondi
- Producer Lauren Mullen
- Executive Producer Chris Fieldhouse
- Animation Squad 47
- Creative Director Andy Hsu
- DP Chris Probst
- Photographer Tom Bender
- Production Designer Robb Buono
- Colorist Matthew Schwab
- VFX Supervisor/Flame Artist Jan Cilliers
- Flame Artist Mark Renton
As Foot Locker partners with various influences across the sneakers world, BBDO New York gather leaders from TikTok stars to basketball legends to celebrate a kick drop unlike any other.
Alongside quick shifts and costume changes, every aspect of the spot emphasizes the culture and art form of the sneakerhead. There are fun moments ripped from TikTok memes, executed with great control and an added layer of creativity. With fun camera angles and movements, The Worst Kept Secret feels joyful and exciting, an excellent tone for the upbeat film.
Led by Director X out of m ss ng p eces, the beat pops and fizzles as quick editing precedes sneak peeks of sneaker releases. The people involved all had to stay mum about the project, as it was part of a massive industry release and the shoe fandom around these people’s work is highly charged, putting their designs and releases in high demand.
