Share

Foot Locker – The Worst Kept Secret

Credits
powered by Source

Unlock full credits and more with a Source membership.

Credits
powered by Source
Show full credits
Hide full credits
Credits powered by Source

As Foot Locker partners with various influences across the sneakers world, BBDO New York gather leaders from TikTok stars to basketball legends to celebrate a kick drop unlike any other.

Alongside quick shifts and costume changes, every aspect of the spot emphasizes the culture and art form of the sneakerhead. There are fun moments ripped from TikTok memes, executed with great control and an added layer of creativity. With fun camera angles and movements, The Worst Kept Secret feels joyful and exciting, an excellent tone for the upbeat film. 

Led by Director X out of m ss ng p eces, the beat pops and fizzles as quick editing precedes sneak peeks of sneaker releases. The people involved all had to stay mum about the project, as it was part of a massive industry release and the shoe fandom around these people’s work is highly charged, putting their designs and releases in high demand. 

Share