No job too big for Hornbach

Home improvement superstore Hornbach has launched its autumn campaign with a work of epic proportions.

When it comes to DIY, instead of focussing on fear and worry, Hornbach prefers to place the emphasis on courage and taking on challenges, which is perfectly summed up in the slogan, ‘It seems impossible. Until you do it.’ Faced with a decrepit washbasin, the tiny DIYer in this 45-second spot seems to have an impossible task ahead of him, yet he tackles it head-on and ultimately succeeds in pulling off what seems like a superhuman feat.

The spot is created by Hornbach's longterm agency partner Heimat Berlin and was directed by Tom Kuntz through Tony Petersen Film. "That sense of achievement after having created something with your own hands is enduring and emboldens people to take on further challenges," says Thomas Schnaitmann, who is responsible for Hornbach's brand activities. "The positive power that is generated by completing a project has never been as valuable as it is right now."