Nike's World Cup ad is a Footballverse of radness
In a spot that harks back to branded classic The Cage, W+K and Megaforce's star-filled spot sees the likes of Ronaldo, Mbappé, Ronaldinho, Alex Morgan, and more battle it out for the title of GOAT.
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Credits
powered by
- Agency Wieden + Kennedy/Portland
- Production Company Iconoclast
- Director Megaforce
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Credits
powered by
- Agency Wieden + Kennedy/Portland
- Production Company Iconoclast
- Director Megaforce
- Executive Creative Director Ryan O'Rourke
- Executive Creative Director Alberto Ponte
- HP Orlee Tatarka
- Producer Katie Schaller
- Senior Creative Tim Arts
- Senior Creative Stefan Van Den Boogaard
- Senior Producer Byron Oshiro
- Managing Director Charles-Marie Anthonioz
- Executive Producer Caroline Pham
- Edit Company Rock Paper Scissors
- Editor Lauren Dellara
- Managing Director Eve Kornblum
- Executive Producer Shada Shariatzadeh
- Head of Production Andrea (Dre) Krichevsky
- VFX Company Framestore/Los Angeles
- Executive VFX Producer Dan Roberts / (Executive VFX Producer)
- Senior VFX Producer Carla Attanasio
- Creative Director Alex Thomas
- CG Supervisor Clement Renaudin
- CG Supervisor Christian Nielsen
- VFX Producer Scott Tinter
- Colorist Emiliano Serantoni
- Producer Brad Martin
- Music Company Walker
- Executive Producer Stephanie Pigott
- Managing Director Sara Matarazzo
- Senior Producer Danielle Soury
- Sound Design/Audio Post 750mph
- Sound Designer/Audio Mixer Jake Ashwell
- Sound Designer/Audio Mixer Sam Ashwell
- Producer Olivia Ray
- Title Animation Elastic
- Managing Director Jennifer Sofio Hall
- Talent Alex Morgan
- Talent Carli Lloyd
- Talent Cristiano Ronaldo
- Talent Kevin De Bruyne
- Talent Kylian Mbappe
- Talent Phil Foden
- Talent Ronaldinho
- Talent Ronaldo Nazario
- Talent Sam Kerr
- Talent Virgil Van Dijk
- Line Producer Richard Weager
- DP Hoyte van Hoytema
- Production Designer Marco Puig
- Assistant Editor Michael Shugarman
- Post Producer Lauren Pullano
- Senior Producer Shelley Eisner
Credits
powered by
- Agency Wieden + Kennedy/Portland
- Production Company Iconoclast
- Director Megaforce
- Executive Creative Director Ryan O'Rourke
- Executive Creative Director Alberto Ponte
- HP Orlee Tatarka
- Producer Katie Schaller
- Senior Creative Tim Arts
- Senior Creative Stefan Van Den Boogaard
- Senior Producer Byron Oshiro
- Managing Director Charles-Marie Anthonioz
- Executive Producer Caroline Pham
- Edit Company Rock Paper Scissors
- Editor Lauren Dellara
- Managing Director Eve Kornblum
- Executive Producer Shada Shariatzadeh
- Head of Production Andrea (Dre) Krichevsky
- VFX Company Framestore/Los Angeles
- Executive VFX Producer Dan Roberts / (Executive VFX Producer)
- Senior VFX Producer Carla Attanasio
- Creative Director Alex Thomas
- CG Supervisor Clement Renaudin
- CG Supervisor Christian Nielsen
- VFX Producer Scott Tinter
- Colorist Emiliano Serantoni
- Producer Brad Martin
- Music Company Walker
- Executive Producer Stephanie Pigott
- Managing Director Sara Matarazzo
- Senior Producer Danielle Soury
- Sound Design/Audio Post 750mph
- Sound Designer/Audio Mixer Jake Ashwell
- Sound Designer/Audio Mixer Sam Ashwell
- Producer Olivia Ray
- Title Animation Elastic
- Managing Director Jennifer Sofio Hall
- Talent Alex Morgan
- Talent Carli Lloyd
- Talent Cristiano Ronaldo
- Talent Kevin De Bruyne
- Talent Kylian Mbappe
- Talent Phil Foden
- Talent Ronaldinho
- Talent Ronaldo Nazario
- Talent Sam Kerr
- Talent Virgil Van Dijk
- Line Producer Richard Weager
- DP Hoyte van Hoytema
- Production Designer Marco Puig
- Assistant Editor Michael Shugarman
- Post Producer Lauren Pullano
- Senior Producer Shelley Eisner
We've spent the past year following heroes across the Multiverse and hearing grand things about the Metaverse, but isn't it about time someone tapped into the Footballverse!?
Attempting to decide once and for all who is the GOAT of the goalscorers, W+K Portland's flashy, star-filled and raucous new World Cup-adjacent spot for Nike is a trip down memory lane in more ways than one.
Taking its cue from seminal spot The Cage (itself launched 20 years ago), Nike FC Presents the Footballverse sees a bunch of boffins harness their Large Hadron Collider-esque lab to scoot through history, drawing players like Alex Morgan, Carli Lloyd, Cristiano Ronaldo, Edgar Davids, Kevin De Bruyne, Kylian Mbappé, Leah Williamson, Phil Foden, Ronaldinho, Ronaldo Nazário, Sam Kerr, Shane Kluivert, and Virgil van Dijk into the ultimate match of 1vs1vs1vs1vs1vs...etc...
Teaming up once again with French mavericks Megaforce, bringing the filmic and football flair they perfected in their Nothing Beats a Londoner spot, and perfectly set to Oingo Boingo's nerd classic Weird Science, this mixed-media-masterclass is a delight for sports fans globally.
