Nike walks Bobby Kasanga's redemptive road to Hackney Wick FC

Authenticity, particularly when talking to young people, is hard to achieve and impossible to fake.

The power of true experience and legitimacy is shown in this heartwarming and motivational documentary short for Nike from Prettybird director Jess Kohl.

Following the narrative of Bobby Kasanga, an inspiring figure who served time in prison when he was younger after getting involved in the wrong crowd and now runs the Hackney Wick FC, Think Outside the Blocks (episode one of the brand's From the Grounds Up series) how and why he motivates his youth teams to use football as a way of avoiding getting involved in gangs. 

Beautifully and intimately captured, Kohl's sensitive direction, coupled with Kasanga's heartening message, makes for a delicate and important film from the brand.

You can see our in-depth interview with Kohl about this work and her career to date in our Talent feature, out later today.