Nike Middle East shows kids' imagination in invigoration
Giving childlike splendour to a variety of sporty pursuits, W+K Amsterdam and directing duo ALASKA create a dynamic call to arms for the stars of tomorrow.
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Credits
powered by
- Agency Wieden + Kennedy/Amsterdam
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- Director Alaska
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Credits
powered by
- Agency Wieden + Kennedy/Amsterdam
- Director Alaska
- Production Service Camouflage Productions
- Editor Trim
- Audio Post Grand Central Recording Studios
- Music Mr Pape
- Managing Director Blake Harrop
- Executive Creative Director Eric Quennoy
- Executive Creative Director Mark Bernath
- Creative Director Craig Williams
- Creative Director Evgeny Primachenko
- Creative Director Jake Barnes
- Art Directo Guney Soykan
- Art Director Florian Barthelmess
- Copywriter Ane Santiago Quintas
- Head of Broadcast Production Jaime Tan
- Studio Producer Loes Poot
- Integrated Producer Hayley Vair
- Head of Planning Martin Weigel
- Planning Director Reid Schilperoort
- Head of Comms Planning Elsa Stahura
- DP Todd Martin
- Producer Molly Pope
- Executive Producer/MD Jean Mougin
- Executive Producer Guy Rolfe
- Production Manager Adam Evans
Credits
powered by
- Agency Wieden + Kennedy/Amsterdam
- Director Alaska
- Production Service Camouflage Productions
- Editor Trim
- Audio Post Grand Central Recording Studios
- Music Mr Pape
- Managing Director Blake Harrop
- Executive Creative Director Eric Quennoy
- Executive Creative Director Mark Bernath
- Creative Director Craig Williams
- Creative Director Evgeny Primachenko
- Creative Director Jake Barnes
- Art Directo Guney Soykan
- Art Director Florian Barthelmess
- Copywriter Ane Santiago Quintas
- Head of Broadcast Production Jaime Tan
- Studio Producer Loes Poot
- Integrated Producer Hayley Vair
- Head of Planning Martin Weigel
- Planning Director Reid Schilperoort
- Head of Comms Planning Elsa Stahura
- DP Todd Martin
- Producer Molly Pope
- Executive Producer/MD Jean Mougin
- Executive Producer Guy Rolfe
- Production Manager Adam Evans
It may just be a little kickaround, a jump from the diving board or a nollie off the pavement for us adults, but outdoor activities can have dynamic power in the mind of a child, if this wonderful new spot for Nike Middle East is to be believed.
Scooting around the region to hone in on kids in the midst of energetic pursuits, Sport is Never Done gives a cheeky voice to the youth whose chosen activity might be brushed off as a waste of time.
With a smart idea from W+K Amsterdam brilliantly brought to dynamic life by Iconoclast directing duo ALASKA, this cracking spot gives a LDNr energy to the next-gen of MEers.
