Nike gives the Women's World Cup the spotlight it's due

Nike – Dream Further

Credits

Agency Wieden + Kennedy/Portland
Production Company PRETTYBIRD
Director Francois Rousselet

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Credits

Agency Wieden + Kennedy/Portland
Production Company PRETTYBIRD
Director Francois Rousselet
Executive Creative Director Eric Baldwin
Executive Creative Director Jason Bagley
Creative Director Alberto Ponte
Copywriter Josh Bogdan
Executive Design Producer Alicia Kuna

Associate Producer Candice Harbour
Art Director Naoki Ga
Copywriter Gus Solis
Art Director Emma Barnett
Art Director Pedro Izique
Head of Production Matt Hunnicutt
Executive Producer Jake Grand
Executive Producer Krystle Mortimore

Lead Producer Katie McCain
Design Producer Michael Rosenau
Executive Producer/Vice President Ali Brown
Executive Producer Suzanne Hargrove
Head of Production Tracy Hauser
Editor Lauren Dellara
Editing Company Rock Paper Scissors
Post Producer Adam Parker / (Producer)

Post Producer Catherine Liu
Post Executive Producer Rana Martin
Colorist Adam Scott / (Colorist)
Color Executive Producer Linda Jackson
Color Producer Liza Kerlin
Executive Producer Leslie Carthy
Audio Mixer Noah Woodburn
Sound Design Company Joint Editorial (In-House at Wieden + Kennedy)

Head of Production Andrea (Dre) Krichevsky
Creative Director John Shirley
Chief Creative Officer Phil Crowe
Executive Producer Anastasia von Rahl
Senior Producer Colin Oaten
Senior Producer Alexandra Paton
DP Matias Boucard
VFX Senior Producer Jacklyn Ramirez

Talent Alex Scott

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When it comes to football commercials, Nike is known for its blockbusters. From the joyful exuberance of Airport through the Gilliam-helmed mayhem of The Secret Tournament to the star-studded montage-of-might that is Write The Future, the sports brand know how to bring in all the big names of the game to create an almighty fuss. Now, finally, the women's game has its turn, as Wieden + Kennedy Portland's Dream Further give the world's best female players their time to shine. And, boy, do they take it!

Following a young mascot (10-year-old Makena Cook) as she heads onto the pitch, the film quickly morphs into a 'best dream ever' scenario, with Cook scooting around alongside players like Netherland's Lieke Martens and China's Wang Shuang, as well as former England player Alex Scott and Esports star F2TEKKZ. Reaching fever pitch with a once-in-a-lifetime free kick, the ad ends with the legend 'Don't change your dream. Change the world.' emblazoned on screen.

Shot by Prettybird's Francois Rousselet, and brilliantly soundtracked by Joan Jett's Bad Reputation, the 3-minute super-spot is thrilling, full of energy and able to lift even the most blasé footy fan's hype levels to the max. We are ready.

The full list of Dream Further athletes is as follows:

Sam Kerr, Forward (Australia)
Andressa Alves, Forward (Brasil)
Neymar Jr., Forward (Brasil)
Philippe Coutinho, Midfielder (Brasil)
Wang Shuang, Midfielder (China)
Fran Kirby, Forward (England)
Amandine Henry, Midfielder (France)
Grace Geyoro, Midfielder (France)
Marie-Antoinette Katoto (France)
Sara Däbritz, Midfielder (Germany)
Lieke Martens, Midfielder (Netherlands)
Daniëlle van de Donk, Midfielder (Netherlands)
Asisat Oshoala, Forward (Nigeria)
Ji So-Yun, Midfielder (South Korea)
Gerard Piqué, Defender (Spain)
Crystal Dunn, Forward (United States)