Following the world’s most ''Boring Boy'', Soup.Film now presents the world’s most exciting parents in the second of three Volkswagen commercials produced last fall. In “Volkswagen - Coming Home” Soup director Scott Pickett lets every parent’s worst fear become a reality...
The film stars a “bestager” couple that end up in a big rush following a message on their smartphone. Featuring an unexpected and funny twist in the end, VW uses the campaign to advertise a new feature of the Golf on digital channels: the area notification.
The story reads like a classical drama: a couple in the midst of stormy lovemaking get suddenly interrupted by a message on their phone. Their faces seem to read “Oh no, he’s coming!” What follows is a desperate attempt to get dressed in a big rush and eliminate all signs of their supposed adultery.
But when the front door opens, it’s not the angry husband returning from home but their son: "Hello mum, hello dad - did you tidy up?".
Together with agency partner Grabarz & Partner VW is using this piece of comedy to promote the Golf’s new Area notification feature on Youtube . The tool informs Golf owners when the car is entering or leaving certain areas at defined times of the day.
