New Trebor campaign knocks some sense into exasperating situations
Trebor has launched a new social campaign, Give Me Strength which showcases the brand’s no-nonsense attitude, calling out everyday exasperating situations using the well-known British phrase.
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Trebor – Give Me Strength - Leg Spreader
Trebor – Give Me Strength - Catwalk
Trebor – Give Me Strength - Plate
Trebor – Give Me Strength - Car Park
Trebor has launched a new social campaign, Give Me Strength which showcases the brand’s no-nonsense attitude, calling out everyday exasperating situations using the well-known British phrase.
The humorous campaign is made up of a number of short format social films which shows the brand calling out some of life's nonsense moments, such as hipster food served on a shovel, man-spreading commuters and terrible parkers. The campaign was created by Ogilvy London and directed by Andy McLeod through Rattling Stick.
Trebor – Give Me Strength - Check Out
Trebor – Give Me Strength - Locker Room Shaver
Trebor – Give Me Strength - Locker Room Towel
“Trebor is an iconic brand and deserves famous and disruptive advertising that celebrates its distinctiveness," said Jules Chalkley, Chief ECD at Ogilvy London. "Bringing to life the idea of Give Me Strength, we call out every day acts of nonsense and rebalance the status quo.”
“It’s exciting to have a fresh, bold campaign in the market, which plays on those moments where you need just that bit more strength to get through," said Rafael Espesani, Senior Brand Manager, Refreshing & Relief Candy UK & Ireland at Mondelez. "We wanted to tell stories which would make our audience laugh and think of our brand in a different way.”
The campaign will be rolled out across social channels this week and supported throughout the year.
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