Spike Lee pays tribute to Jackie Robinson
The director has partnered with Budweiser and the Jackie Robinson Foundation to create a season-long campaign that will spotlight the heroic achievements Robinson both on and off the field.
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Credits
powered by
- Agency Dentsu Aegis Network/Sao Paulo
- Production Company Taking Over
- Director Spike Lee
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Credits
powered by
- Agency Dentsu Aegis Network/Sao Paulo
- Production Company Taking Over
- Director Spike Lee
- Ad Agency Isobar/Sao Paulo
- Chief Creative Officer Rui Branquinho
- Art Director Marcel Yunes
- Executive Producer Douglas Costa
- Art Director Leandro Camara
- Copywriter Rick Williams
Credits
powered by
- Agency Dentsu Aegis Network/Sao Paulo
- Production Company Taking Over
- Director Spike Lee
- Ad Agency Isobar/Sao Paulo
- Chief Creative Officer Rui Branquinho
- Art Director Marcel Yunes
- Executive Producer Douglas Costa
- Art Director Leandro Camara
- Copywriter Rick Williams
In the year that marks professional baseball player Jackie Robinson 100th birthday, Budweiser, the Robison Foundation and filmmaker Spike Lee have teamed up to create a season-long campaign celebrating the on- and off-field achievements of the man.
Led by Impact, a 3-minute short helmed by Lee and narrated by Robinson’s daughter, Sharon Robinson, the campaign from Dentsu brings together packaging design and out-of-home, along with special edition bottles that will help raise money for the Jackie Robinson Museum, pledged to open in New York later this year.
