Watch like an Egyptian? Tribeca turns classic films into hieroglyphics
The OOH campaign, created by DDB New York, proves that great stories are truly timeless.
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Credits
powered by
- Agency DDB Worldwide
- Production Company Blacklist
- Director Ingi Erlingsson
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Credits
powered by
- Agency DDB Worldwide
- Production Company Blacklist
- Director Ingi Erlingsson
- Chief Creative Officer Ari Weiss
- Co-Chief Creative Officer Lisa Topol
- Co-Chief Creative Officer Derek Barnes
- Creative Director Cristina Rodriguez Reina
- Executive Creative Director Lance Parrish
- Executive Producer Teri Altman
- Group Creative Director Katie Jensen
- Head of Strategy Susie Lyons
- Producer Jane Piampiano
- Senior Art Director Lindsey Eckwall
- Production Co. Golden Wolf/USA
- Executive Producer Andrew Linsk
- Managing Director Adina Sales
- Creative Director Ingi Erlingsson
- Executive Producer Dotti Sinnott
- Art Director Stefan Falconer
- Art Director Sammy Moore
- Creative Director Andrew Sherman
- Executive Producer Ian Jeffreys
- Senior Copywriter Andrew Beckman
Credits
powered by
- Agency DDB Worldwide
- Production Company Blacklist
- Director Ingi Erlingsson
- Chief Creative Officer Ari Weiss
- Co-Chief Creative Officer Lisa Topol
- Co-Chief Creative Officer Derek Barnes
- Creative Director Cristina Rodriguez Reina
- Executive Creative Director Lance Parrish
- Executive Producer Teri Altman
- Group Creative Director Katie Jensen
- Head of Strategy Susie Lyons
- Producer Jane Piampiano
- Senior Art Director Lindsey Eckwall
- Production Co. Golden Wolf/USA
- Executive Producer Andrew Linsk
- Managing Director Adina Sales
- Creative Director Ingi Erlingsson
- Executive Producer Dotti Sinnott
- Art Director Stefan Falconer
- Art Director Sammy Moore
- Creative Director Andrew Sherman
- Executive Producer Ian Jeffreys
- Senior Copywriter Andrew Beckman
Are you hung up on hieroglyphics and potty about pyramids? Then you'll love DDB New York's campaign for the Tribeca Film Festival, which features ancient Egyptian-inspired re-tellings of classic films.
Created in consultation with a certified Egyptologist from Brown University, the OOH campaign takes the subjects of some of Tribeca’s 2019 anniversary events - Apocalypse Now, This Is Spinal Tap, Say Anything, and The Simpsons - and turns them into incredibly intricate hieroglyphic illustrations. It's a clever reminder that though formats are constantly changing, great stories are timeless.
Above (left-right): hieroglyphic versions of Spinal Tap, The Simpsons, Apocalypse Now and Say Anything
The out-of-home campaign will launch with a full-scale mural installation located at the intersection of Morgan Avenue and Meserole St. in East Williamsburg as well as a rotating, 22-board takeover at the Oculus WTC.
The agency has also created ancient Egyptian-style prints promoting the six programming sections covered by Tribeca - film, television, music, virtual reality, online work, and live talks - that will live around the Festival site and throughout New York City, from subway stations to bus stops. Check those out below.
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