New Pedigree campaign encourages dog adoption
Pedigree has turned to the most common pastime between an owner and their pet, a game of fetch, to tell the story of how a dog won't let you give up.
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Credits
powered by
- Agency AlmapBBDO/Sao Paulo
- Production Company VetorZero/Brazil
- Director Gabriel Nobrega
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Credits
powered by
- Agency AlmapBBDO/Sao Paulo
- Production Company VetorZero/Brazil
- Director Gabriel Nobrega
- Chief Creative Officer Luiz Sanches
- Executive Creative Director Andre Gola
- Executive Creative Director Pernil
- Executive Creative Director Bruno Prosperi
- Creative Director Keka Morelle
- Creative Director Marcelo Nogueira
- Copywriter Pedro Corbett
- Art Director Andre (Firulo) Vervloet
- Executive Producer Alberto Lopes
- Executive Producer Sergio Salles
- Animator/Designer Fabiano Broki
- Audio Post Cabaret Studio
- Composer Andre Henrique
- Audio Mixer Gab Scatolin
Credits
powered by
- Agency AlmapBBDO/Sao Paulo
- Production Company VetorZero/Brazil
- Director Gabriel Nobrega
- Chief Creative Officer Luiz Sanches
- Executive Creative Director Andre Gola
- Executive Creative Director Pernil
- Executive Creative Director Bruno Prosperi
- Creative Director Keka Morelle
- Creative Director Marcelo Nogueira
- Copywriter Pedro Corbett
- Art Director Andre (Firulo) Vervloet
- Executive Producer Alberto Lopes
- Executive Producer Sergio Salles
- Animator/Designer Fabiano Broki
- Audio Post Cabaret Studio
- Composer Andre Henrique
- Audio Mixer Gab Scatolin
According to the World Health Organisation 5.8% of Brazilians suffer from depression. In that state, it’s common for people to think that life has no meaning and that whatever they’ve lost will never come back.
To reinforce the positive effect that dogs can have on humans, Pedigree has turned to the most common pastime between an owner and their pet; a game of fetch. The brand used this playful activity to launch a campaign, created by AlmapBBDO Sao Paulo, to encourage dog adoption.
This animated short from director Gabriel Nobrega, tells a beautiful story that highlights how a dog won't allow a person to throw love away
