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Pedigree – A Dog Brings it back

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According to the World Health Organisation 5.8% of Brazilians suffer from depression. In that state, it’s common for people to think that life has no meaning and that whatever they’ve lost will never come back. 

To reinforce the positive effect that dogs can have on humans, Pedigree has turned to the most common pastime between an owner and their pet; a game of fetch. The brand used this playful activity to launch a campaign, created by AlmapBBDO Sao Paulo, to encourage dog adoption.

This animated short from director Gabriel Nobrega, tells a beautiful story that highlights how a dog won't allow a person to throw love away

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