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Leroy Merlin – Lessons for Good

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This new campaign from Publicis Milan for Leroy Merlin aims to  alter the history of DIY lessons, making them useful to dozens of Italian NGO’s. 

The idea was simple: to move DIY lessons from the store, the place where Leroy Merlin has always given instruction to clients on how to take care of their houses, to places in bad condition that needed help rebuilding.

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