Neve Campbell is out for blood
The Scream queen heads up a murder of horror movie clichés in The American Red Cross' latest donation drive.
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Credits
powered by
- Agency BBDO/New York
- Production Company division7
- Director Matt Spicer
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Credits
powered by
- Agency BBDO/New York
- Production Company division7
- Director Matt Spicer
- Chief Creative Officer Luiz Sanches
- Chief Creative Officer Matt MacDonald
- Creative Director Victor Roa
- Creative Director Paul Elicker
- Creative Director Ricky Anolik
- Director of Content Production Alex Gianni
- Executive Producer Chance Bassett
- Senior Music Producer Julia Millison
- Senior Producer Melanie Cornish
- Managing Director Kamila Prokop
- Managing Director David Richards
- Bidding Producer Gillian Altman
- Production Designer Peter K Benson
- Editor Tom Scherma
- Assistant Editor Joshua Berger / (Editor)
- Head of Production Luiza Naritomi
- Executive Producer Maura Woodward
- Music Duotone Audio Group
- Sound Designer/Mixer Andy Green / (Sound Designer)
- Executive Producer Greg Tiefenbrun
- Executive Producer Ross Hopman
- Creative Director Peter Nashel
- Producer Gio Lobato
- Head of Production Alex Hughes
- DP Caleb Heymann
- Creative Director Roberto Danino
Credits
powered by
- Agency BBDO/New York
- Production Company division7
- Director Matt Spicer
- Chief Creative Officer Luiz Sanches
- Chief Creative Officer Matt MacDonald
- Creative Director Victor Roa
- Creative Director Paul Elicker
- Creative Director Ricky Anolik
- Director of Content Production Alex Gianni
- Executive Producer Chance Bassett
- Senior Music Producer Julia Millison
- Senior Producer Melanie Cornish
- Managing Director Kamila Prokop
- Managing Director David Richards
- Bidding Producer Gillian Altman
- Production Designer Peter K Benson
- Editor Tom Scherma
- Assistant Editor Joshua Berger / (Editor)
- Head of Production Luiza Naritomi
- Executive Producer Maura Woodward
- Music Duotone Audio Group
- Sound Designer/Mixer Andy Green / (Sound Designer)
- Executive Producer Greg Tiefenbrun
- Executive Producer Ross Hopman
- Creative Director Peter Nashel
- Producer Gio Lobato
- Head of Production Alex Hughes
- DP Caleb Heymann
- Creative Director Roberto Danino
What do you get if you cross a Hollywood director, the DoP from the latest season of Stranger Things, and one of screen's serenest scream queens?
Well, if you're BBDO New York you get a cracking, horror-themed spot for The American Red Cross, giving the serious crisis of blood shortage a lighthearted twist with the help of some tropes.
Titled A Bloody Nightmare, the ad sees Division7 director Matt Spicer dust off his inner Craven/Carpenter and present us with a series of folk who are more used to spilling bloody than donating it.
"From the beginning, we knew that we did not want people tuning out as soon as they realized they were watching a PSA about blood donation," comments Roberto Danino, SVP Creative Director, BBDO New York. "We wanted to keep everyone entertained by creating something fun and unexpected from the American Red Cross, all while encouraging them to donate blood and save lives.”.
