Zalando's winter wardrobe dread
A woman imagines turning up to festive functions wearing nothing but her towel in the European fashion retailer’s fun holiday campaign.
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Credits
powered by
- Agency Mother/London
- Production Company Academy
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Credits
powered by
- Agency Mother/London
- Production Company Academy
- Editing The Quarry
- Post/VFX Company Black Kite Studios
- Sound Design King Lear Music & Sound
- Editor Paul Watts
- Sound Designer Jack Sedgwick
Credits
powered by
- Agency Mother/London
- Production Company Academy
- Editing The Quarry
- Post/VFX Company Black Kite Studios
- Sound Design King Lear Music & Sound
- Editor Paul Watts
- Sound Designer Jack Sedgwick
This clever holiday spot, created by Mother through Academy for fashion brand Zalando addresses, the relatable dilemma of having ‘nothing to wear’ throughout the Christmas season.
The film blends playful transitions and creative set design to follow a frazzled woman, played by German actress and influencer Sofie Eifertinger, as she faces that familiar feeling of festive wardrobe paralysis.
Overwhelmed by choices, the protagonist envisions herself attending work parties, Christmas dinners and even the gym wrapped in nothing but her towels, much to the confusion and disapproval of her friends, family and coworkers.
