Nando’s enlists Bukayo Saka as head chef for new sauce launch
The world-famous winger brings the heat in playful Yes Chef launch film, and PERi-PERi Saka is Nando’s first-ever restaurant sauce collaboration.
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Nando's has added a brand-new sauce to its starting line-up. Created by footballer, Bukayo Saka, the limited-edition sauce combines the Starboy’s favourite flavours with Nando's legendary PERi-PERi.
To mark the launch of PERi-PERi Saka sauce, Bukayo stepped in the kitchen to fire up a team of chefs, including one of Arsenal football club’s very own, to bring his creation to life. The Yes Chef mini film is a playful take on a high-intensity kitchen setting in which Saka can be seen hyping up his team and mixing ingredients before adding the final touch to perfect his sauce flavour. Easter eggs throughout the film nod to his star quality on and off the pitch. Flavour and football fans alike are sure to be entertained.
“We had such a great time shooting this film said Director Josh Cohen through Sticker films. Bukayo really embraced the concept and his role as head chef! Whilst we created a kitchen world that nodded to a formal setting visually, the charm and humour throughout the film delivers a tongue-in-cheek entertainment that is uniquely Nando’s.”
Credits
powered by
- Agency New Commercial Arts/London
- Production Company Sticker Studios
- Director Josh Cohen
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Credits
powered by
- Agency New Commercial Arts/London
- Production Company Sticker Studios
- Director Josh Cohen
- Color No.8
- Sound/Music Brother Music
- Creative Director Charlotte Prince
- Creative Director Loriley Sessions
- Chief Creative Officer Ian Heartfield
- Film Producer Rebecca Holt
- Executive Producer Luke Brookner
- Producer Micheal Newton
- Production Designer Lyndon Ogbourne
- DP Pieter Snyman
- Colorist Tim Smith
Credits
powered by
- Agency New Commercial Arts/London
- Production Company Sticker Studios
- Director Josh Cohen
- Color No.8
- Sound/Music Brother Music
- Creative Director Charlotte Prince
- Creative Director Loriley Sessions
- Chief Creative Officer Ian Heartfield
- Film Producer Rebecca Holt
- Executive Producer Luke Brookner
- Producer Micheal Newton
- Production Designer Lyndon Ogbourne
- DP Pieter Snyman
- Colorist Tim Smith
The PERi-PERi Saka bottle is a feast for the eyes, too. Nando's brought in its talented friend and artist Reuben Dangoor to create the design, marking the first time an artist has designed one of its restaurant sauce bottles.
Teased with film-like posters featuring Dangoor’s chilli design on billboards around London from last week, Saka fans were left guessing what the football star was cooking up, whilst Nando’s teased a new sauce on its own channels. PERi-PERi Saka was finally revealed when Yes Chef was shared on Nando’s and Saka’s social channels.
To create PERi-PERi Saka Sauce, the winger worked with Nando's food team to combine his love of smoky BBQ and tomato with Nando’s distinctive PERi-PERi. The winning sauce is sweet and fiery with a little (free) kick, made with tomato, garlic and smoked paprika.
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“Nando’s has been flying the (heat) flag for hot sauce since day dot said Head of Brand Hannah Smith. The launch of PERi-PERi Saka sees us bring our famous sauce to life in an exciting new way with our first-ever restaurant sauce collaboration. Not only will fans love the taste of the brand-new flavour, but we know they will love experiencing PERi-PERi Saka through the multi-channel campaign across Nando’s platforms too.”
From 20th March, fans can enjoy the worlds of food and football coming together at Nando’s Holloway Road restaurant in London. Nando’s will be running giveaways and experiences to celebrate the sauce in the coming weeks too, so follow Nando's UK on IG, TikTok and X to make sure you don't miss out.
The PERi-PERi Saka sauce launch comes under Nando’s This Must Be The Place brand platform that celebrates the uniqueness of the Nando’s experience. The campaign was created in collaboration with Nando’s creative agency New Commercial Arts, media agency Zenith, and social media agency Born Social. The integrated campaign began roll out across OOH and Social from 11th March. BVOD goes live across channels.
