Lunch with no finger lickin’ required
Somesuch director Sam Hibbard directs two 30-second TV films for KFC’s new lunch meal.
People don’t think of KFC as an option for a workplace lunch meal as much as the Colonel would like.
It may be the finger lickin’ deliciousness of Original Recipe Chicken people perceive as making it harder to combine with the working day, especially if you have hard-working fingers.
Always solution-orientated, KFC is proud to introduce its brand-new lunch meal deal with two 30-second TV films directed by Sam Hibbard and produced by Somesuch. Bringing the idea that having KFC for lunch is totally workplace-appropriate, both feature people working at jobs that rely heavily on fingers, who can now take an easy/unexpected break for a KFC lunch before resuming their work.
In Barber our hero breaks halfway through shaving a customer, unexpectedly stopping and leaving the client unattended. When the customer realises the barber has left, he looks around to find him, only to see he’s taking a bite of his KFC wrap. Totally unphased, and after a beat, the barber returns to the shave like nothing happened.
Credits
powered by- Agency Mother/London
- Production Company Somesuch
- Director Sam Hibbard
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Unlock full credits and more with a Source + shots membership.
Credits
powered by- Agency Mother/London
- Production Company Somesuch
- Director Sam Hibbard
- Editor The Quarry
- Post Production Black Kite Studios
- Sound Design No.8
- Music Mr Pape
- Executive Creative Director Martin Rose
- Creative Director James Ross-Edwards
- Creative Fabio Montero
- Creative Luke Dawson
- Production Director: Emma Jordan
- Producer Clio McLeary
- DP Rob Hardy
- Production Designer Lucie Red
- Food Stylist Katie Giovanni
- Producer Craig Dixon
- Production Manager Laura Thomas Smith
- Editor Jonnie Scarlett
- VFX Supervisor George Brunt
- VFX Senior Producer Tamara Mennell
- Colorist Richard Fearon
- Sound Engineer Sam Robson
- Producer Chaz McElhinney
- Producer Karen Noden
- Music Supervisor Paul Brown
Credits
powered by- Agency Mother/London
- Production Company Somesuch
- Director Sam Hibbard
- Editor The Quarry
- Post Production Black Kite Studios
- Sound Design No.8
- Music Mr Pape
- Executive Creative Director Martin Rose
- Creative Director James Ross-Edwards
- Creative Fabio Montero
- Creative Luke Dawson
- Production Director: Emma Jordan
- Producer Clio McLeary
- DP Rob Hardy
- Production Designer Lucie Red
- Food Stylist Katie Giovanni
- Producer Craig Dixon
- Production Manager Laura Thomas Smith
- Editor Jonnie Scarlett
- VFX Supervisor George Brunt
- VFX Senior Producer Tamara Mennell
- Colorist Richard Fearon
- Sound Engineer Sam Robson
- Producer Chaz McElhinney
- Producer Karen Noden
- Music Supervisor Paul Brown
Massage has a woman enjoying a face massage, her total state of relaxation is interrupted when she notices the masseuse’s absence. She looks for her and spots her in the corner enjoying a bite of a KFC wrap. There’s no reaction, as this is normal behaviour, and after a beat the masseuse returns to finish the job.
Sam Hibbard is an Australian director. His work is a distinctive brand of surreal comedy, driven by non-conformists, zany eccentrics and suburban oddities. Hibbard began his career as a copywriter in Australia, before moving to the UK to work as a writer, creative and art director at Fallon, Glue Society, Grey London, WLTBWA, Nonstop and FP7.
Credits
powered by- Agency Mother/London
- Production Company Somesuch
- Director Sam Hibbard
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by- Agency Mother/London
- Production Company Somesuch
- Director Sam Hibbard
- Editor The Quarry
- Post Production Black Kite Studios
- Sound Design No.8
- Music Curation Music
- Executive Creative Director Martin Rose
- Creative Director James Ross-Edwards
- Creative Fabio Montero
- Creative Luke Dawson
- Production Director: Emma Jordan
- Producer Clio McLeary
- DP Rob Hardy
- Production Designer Lucie Red
- Food Stylist Katie Giovanni
- Producer Craig Dixon
- Production Manager Laura Thomas Smith
- Editor Jonnie Scarlett
- VFX Supervisor George Brunt
- VFX Senior Producer Tamara Mennell
- Colorist Richard Fearon
- Sound Engineer Sam Robson
- Producer Chaz McElhinney
- Producer Karen Noden
- Music Supervisor Sunny Kapoor
- Music Supervisor Connie Edwards
Credits
powered by- Agency Mother/London
- Production Company Somesuch
- Director Sam Hibbard
- Editor The Quarry
- Post Production Black Kite Studios
- Sound Design No.8
- Music Curation Music
- Executive Creative Director Martin Rose
- Creative Director James Ross-Edwards
- Creative Fabio Montero
- Creative Luke Dawson
- Production Director: Emma Jordan
- Producer Clio McLeary
- DP Rob Hardy
- Production Designer Lucie Red
- Food Stylist Katie Giovanni
- Producer Craig Dixon
- Production Manager Laura Thomas Smith
- Editor Jonnie Scarlett
- VFX Supervisor George Brunt
- VFX Senior Producer Tamara Mennell
- Colorist Richard Fearon
- Sound Engineer Sam Robson
- Producer Chaz McElhinney
- Producer Karen Noden
- Music Supervisor Sunny Kapoor
- Music Supervisor Connie Edwards
He made a natural transition into directing, working on humorous and surprising campaigns including Tiny Whale for Babbel, Nothing to Hide for Absolut and Blow Dry for Smart Energy. He has also directed campaigns for Hornbach, Diet Coke, TK Maxx and Zalando.
Hibbard’s narrative work showcases the versatility of his style. He directed an ode to middle aged debauchery for Best Hugs by Dram, as well as the short film Stepney Line Dancer, a touching tribute to London counterculture. Hibbard splits his time between London and Sydney.