Batchelors new campaign is Irresistible
Batchelors Super Noodles returns to our screens, with an irresistibly super new ad from McCANN.
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In the brand’s first TV spot for seven years, Batchelors have served up a delicious film, celebrating the lip-smacking taste of their Super Noodles pots, and launching a new “Irresistibly Batchelors” platform.
The ad follows the obsessive cravings of an orchestra conductor, as he is distracted by a delicious, steaming pot of Super Noodles, being prepared by a sound engineer offscreen. Desperate to get his hands on the pot, the conductor speeds through his orchestra piece, causing comedic chaos amongst the musicians as they try their best to keep up.
With a sharp focus on taste, the new platform celebrates Batchelors Super Noodles’ irresistibility and Kate Yateman-Smith, Marketing Director of Quick & Easy Meals at Premier Foods said: "We're delighted to be bringing Batchelors Super Noodles back to your screens with a deliciously fun celebration of just how irresistible they are.
Credits
View on- Agency McCann/London
- Production Company Biscuit Filmworks/UK
- Director Damien Shatford
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Credits
View on- Agency McCann/London
- Production Company Biscuit Filmworks/UK
- Director Damien Shatford
- Founding Partner Shawn Lacy
- Managing Director Rupert Reynolds-MacLean
- Executive Producer Hanna Bayatti
- Head of Production Emily Atterton
- Production Agency Craft London (In-House at McCann/London)
- Editing Work Editorial/London
- Editor Luke Haigh
- Editor Rebecca Luff
- Post Production Craft London (In-House at McCann/London)
- Color Electric Theatre Collective
- Colorist Luke Morrison
- Sound Designer Lawrence Kendrick
- Foley Cobblestone Foley
- Sound/Music String and Tins
- Audio Producer/Music Supervisor Eimear Ni Ghuaire
- Music Supervisor/Music Mixer Mike Bamford
- Music Editing Livy Wicks
- Music Supervisor Matt Saunders-Davies
- Production Services Lions Production Budapest
- Production Services Producer Juan Amin
- Creative Director Rob Webster
- Creative Director Alexei Berwitz
- Senior Creative Adam Taylor-Smith
- Senior Creative Stephen Yeates
- Director of Production (HP) James Faupel
- Executive Producer Stephanie Warner
- Senior Producer Rebecca Wilford
- Assistant Producer Jazz Casey
- Music Supervisor Chris Graves
- Producer Tom Birmingham
- Production Designer Tom Pataki
- DP Franz Lustig
- Music Supervisor Simon Whiteside
- Music Arrangement/Composer Joseph Alexander
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Credits
powered by- Agency McCann/London
- Production Company Biscuit Filmworks/UK
- Director Damien Shatford
- Founding Partner Shawn Lacy
- Managing Director Rupert Reynolds-MacLean
- Executive Producer Hanna Bayatti
- Head of Production Emily Atterton
- Production Agency Craft London (In-House at McCann/London)
- Editing Work Editorial/London
- Editor Luke Haigh
- Editor Rebecca Luff
- Post Production Craft London (In-House at McCann/London)
- Color Electric Theatre Collective
- Colorist Luke Morrison
- Sound Designer Lawrence Kendrick
- Foley Cobblestone Foley
- Sound/Music String and Tins
- Audio Producer/Music Supervisor Eimear Ni Ghuaire
- Music Supervisor/Music Mixer Mike Bamford
- Music Editing Livy Wicks
- Music Supervisor Matt Saunders-Davies
- Production Services Lions Production Budapest
- Production Services Producer Juan Amin
- Creative Director Rob Webster
- Creative Director Alexei Berwitz
- Senior Creative Adam Taylor-Smith
- Senior Creative Stephen Yeates
- Director of Production (HP) James Faupel
- Executive Producer Stephanie Warner
- Senior Producer Rebecca Wilford
- Assistant Producer Jazz Casey
- Music Supervisor Chris Graves
- Producer Tom Birmingham
- Production Designer Tom Pataki
- DP Franz Lustig
- Music Supervisor Simon Whiteside
- Music Arrangement/Composer Joseph Alexander
"Our new ad brings to life those can’t-ignore cravings! It’s a joyful, flavour-filled reminder that when the craving hits, nothing beats the lip-smacking taste of Super Noodles, perfectly capturing the brand’s new platform: “Irresistibly Batchelors.”
The film was written and art-directed by McCANN’s Stephen Yeates and Adam Taylor-Smith, with creative direction by Rob Webster and Alexei Berwitz. It was directed by Biscuit Filmwork’s Damien Shatford on location in Budapest with a live orchestra. Sound design was created by String and Tins.
McCANN creative directors Webster and Berwitz said “Batchelors Super Noodles is an iconic British brand, famous for their irresistible taste. The team have done a great job bringing this simple proposition brought to life with a bit of equally irresistible silliness. We hope it’s as enjoyable to watch as it was to make.”
The campaign launched across the nation’s TV screens from March 2nd, with a special screening in London’s Outernet space on March 20th.
