Morrisons' good food guide

Morrisons has launched the first TV commercial of its new 'Make Good Things Happen’ brand platform. 

Created by Publicis•Poke London, the spot, called Make Good Things Happen, aims to inspire the public to imagine a better way of making, eating and cooking food by seeing the world through the eyes of children. The 60-second spot, directed by Henry Scholfield through Academy London, reminds viewers of the feeling of joy that “proper good food” can bring, and shows the care and attention that goes into growing and making the food that Morrisons sells.

We're guided through a series of locations and scenarios by a young boy who explains what the aforementioned “proper good food” can do for people; from Phil the turnip farmer, to wonky potatoes and locally caught fish, he explains that if we care as much as Morrisons about how food it grown and made, "we can make good things happen for everyone".

“Eleven million people cross a Morrisons threshold each week," said Dave Monk, Executive Creative Director at Publicis•Poke. "If we can encourage all of them to make one good thing happen each to another, that’s a lot of small but impactful good deeds throughout the year. And if we can help elevate people out of their food rut by inspiring them across their commerce journey with a little magic from kids’ imagination, all the better for it.”