MoneySuperMarket's new ad is a load of bull
In the latest spot for the Get Money Calm campaign, anxiety-inducing scenarios are gently observed by a chilled bovine.
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Credits
powered by
- Agency Engine/London
- Production Company Blink Productions
- Director Nick Ball
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Credits
powered by
- Agency Engine/London
- Production Company Blink Productions
- Director Nick Ball
- Editing Stitch
- Post Production Untold Studios
- Sound Design Jungle Studios
- Executive Producer Paul Weston
- Producer Ewen Brown
- Editor Leo King
- Sound Designer Ben Leeves
- Assistant Producer Victoria Doran
- Chief Creative Officer Billy Faithfull
- Creative Charlie Gee
- Creative Tian Murphy
- Creative Director Christopher Ringsell
- Designer Eric Chia
- Designer Abbi Chard
- Producer Leila Bartlam
- VO Matt Berry
Credits
powered by
- Agency Engine/London
- Production Company Blink Productions
- Director Nick Ball
- Editing Stitch
- Post Production Untold Studios
- Sound Design Jungle Studios
- Executive Producer Paul Weston
- Producer Ewen Brown
- Editor Leo King
- Sound Designer Ben Leeves
- Assistant Producer Victoria Doran
- Chief Creative Officer Billy Faithfull
- Creative Charlie Gee
- Creative Tian Murphy
- Creative Director Christopher Ringsell
- Designer Eric Chia
- Designer Abbi Chard
- Producer Leila Bartlam
- VO Matt Berry
As far as idioms go, bulls have a bad rep for getting hepped up by their surroundings.
Whether "in a china shop" or presented with a "red rag", our cattle chums are often regarded as prone to losing their temper.
Not so the chilled-out character from ENGINE's latest Get Money Calm commercial for MoneySuperMarket, which sees a hefty unit gently observe increasingly antagonistic situations, from a chaotic kids’ birthday party and an army boot camp, to a fishing trawler in a storm.
Aptly named the Money Calm Bull, the spot, shot by Blink Productions' Nick Ball, shines with its humorous scenarios (many of which featured an actual bull), enjoyable escalation and Matt Berry's always-masterful VO.
