Modelo is for the full-time fans
Modelo continues rewarding the fighting spirit of full-time fans as official beer sponsor of the college football playoffs.
)
With the 2023-24 season in full swing, Modelo is reaffirming its commitment to celebrate the passion of Full-Time Fans with the brand’s largest-ever investment. Modelo announced the evolution of its highly successful Full-Time Fans campaign from Grey New York as the beer maintains its presence as the Official Beer Sponsor of the College Football Playoff.
Spanning all networks and major conferences, Modelo is bringing all new advertising and media partners to amplify the Full-Time Fans campaign for the 2023-24 season. The brand is launching three new TV spots, refreshed digital and social content and an elevated retail program that features exclusive cash rewards.
"The evolution of Full-Time Fans is a testament to the amazing passion from fans everywhere. We are excited to continue championing the Fighting Spirit that lies at the heart of football fandom in a way that’s uniquely Modelo," shared Vice President of Brand Marketing, Modelo, Greg Gallagher. "As the Official Beer of the College Football Playoff, we are committed to elevating the fan experience at home, at bars and in stadium by rewarding those who stand by their team through every moment of the season.”
Credits
powered by
- Agency Grey/New York
- Production Company Sweetshop/New York
- Director Mark Albiston
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Grey/New York
- Production Company Sweetshop/New York
- Director Mark Albiston
- Production Agency Townhouse (In-House at Grey/New York)
- Chief Production Officer James McPherson
- Executive Producer Lauren O'Driscoll
- Producer Kelsey Longo
- Managing Director/Executive Producer Jeff Miller
- Managing Director/Executive Producer George Meeker
- Production Services Transmission/Vancouver
- Executive Producer Kristian Andresen
- Editing Whitehouse Post/New York
- Executive Post Producer Ryan Smith / (Executive Post Producer)
- Post Producer Eric Schoen
- Editor Alex Hagon
- Assistant Editor Paul Chung / (Assistant Editor)
- VFX/Finishing Method Studios/New York
- Associate Head of Production Kristin Engdahl
- Senior VFX Producer Lindsey Riddle
- Creative Director Rob Walker / (Creative Director)
- Color Company 3/New York
- Producer Nick Krasnic
- Colorist Jaime O'Bradovich
- Chief Creative Officer Thiago Cruz
- Executive Creative Director Sara Worthington
- Executive Creative Director Armando Flores
- Creative Director Alvaro Soto
- Creative Director Roberta Totaro
- Copywriter Jonathan Friedman
- Art Director Vail Prior
- DP Ziga Zupancic
- Production Designer Bill LeBlanc
- Creative Director Cris Blyth
- Song "The Ecstasy of Gold" ("L'estasi dell'oro") Ennio Morricone
Credits
powered by
- Agency Grey/New York
- Production Company Sweetshop/New York
- Director Mark Albiston
- Production Agency Townhouse (In-House at Grey/New York)
- Chief Production Officer James McPherson
- Executive Producer Lauren O'Driscoll
- Producer Kelsey Longo
- Managing Director/Executive Producer Jeff Miller
- Managing Director/Executive Producer George Meeker
- Production Services Transmission/Vancouver
- Executive Producer Kristian Andresen
- Editing Whitehouse Post/New York
- Executive Post Producer Ryan Smith / (Executive Post Producer)
- Post Producer Eric Schoen
- Editor Alex Hagon
- Assistant Editor Paul Chung / (Assistant Editor)
- VFX/Finishing Method Studios/New York
- Associate Head of Production Kristin Engdahl
- Senior VFX Producer Lindsey Riddle
- Creative Director Rob Walker / (Creative Director)
- Color Company 3/New York
- Producer Nick Krasnic
- Colorist Jaime O'Bradovich
- Chief Creative Officer Thiago Cruz
- Executive Creative Director Sara Worthington
- Executive Creative Director Armando Flores
- Creative Director Alvaro Soto
- Creative Director Roberta Totaro
- Copywriter Jonathan Friedman
- Art Director Vail Prior
- DP Ziga Zupancic
- Production Designer Bill LeBlanc
- Creative Director Cris Blyth
- Song "The Ecstasy of Gold" ("L'estasi dell'oro") Ennio Morricone
As Modelo expands its presence to reach consumers nationally, the brand will tap into the distinct characteristics of football fans across the nation as the Official Beer Sponsor of the College Football Playoff. This year’s campaign celebrates the passion, devotion, and drive of true fandom, and positions Modelo as the ultimate reward for Full-Time Fans.
“At Disney Advertising, we understand the connection between sports and the unforgettable experiences they create, particularly during the college football season,” said Marco Forte, SVP, Sales, Disney Advertising. “As we continue our collaboration with Modelo through the evolution of the Full-Fans campaign, we are committed to delivering an exceptional experience centered on true fandom; Modelo is one example of a brand that is leaning into the magnitude of this tentpole moment and creating opportunities for engagement both on and off the field.”
+ membership
Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More
Modelo – Full-Time Fans: Devotion
Modelo – Full-Time Fans: Drive
Modelo also recognizes fans who put in overtime hours to support their team in the brand’s new role as the Official Overtime Beer Sponsor of ESPN College Football. When regulation ends and overtime begins, Modelo will welcome Full-Time Fans into “Modelo Overtime” with the final TV spot of the commercial break and a billboard segment in-stadium before game play restarts. Modelo will also be featured on ESPN and the Wrap Up Digital Live show on ESPN’s YouTube page while fans watch overtime highlights.
The Modelo Full-Time Fan Contest is back again, offering fans another chance to demonstrate their fandom for the opportunity to win a $100,000 grand prize and an unforgettable trip to the College Football Playoff National Championship in Houston, Texas. All fans in Houston will have the opportunity to experience engaging activations at Playoff Fan Central, AT&T Playoff Playlist Live! and Allstate Championship Tailgate. In addition to the grand prize, Modelo is teaming up with Cash App to support fans with weekly opportunities to win cash rewards.
