Let’s hit the sports bar with Buffalo Wild Wings
New Buffalo Wild Wings work from their AOR Anomaly.
Buffalo Wild Wings drops a brand refresh with the launch of Let’s Go Sports Bar, the first work since the brand named Anomaly as its creative agency of record in May.
Let’s Go Sports Bar is a celebration of what Buffalo Wild Wings knows and does best, wings, beer, and sports. It stars a real-life (computer-generated) Buffalo named Hank, who just so happens to be a buffalo with wild wings. Voiced by Saturday Night Live alum Beck Bennett and brought to life by Untold Studios, Hank houses plates of wings without judgment, loves new sauces, and riles people up. Every game. Hank is that really amusing and interesting guy at the bar you can’t help but love, the one with endless stories to share. In short, he’s the brand’s ultimate embodiment number-one fan.
A 30-second spot, sits at the centre of the campaign. It portrays Hank in a parking lot as he sighs and says: “Sometimes, all you need to change your life is a sign. A sign that says, ‘Hank, this is the place you’ve been looking for. Sometimes, that sign is…an actual sign that’s mounted to a building.’” Hank proudly states that he doesn’t just love Buffalo Wild Wings because he is a buffalo with wings; how offensive and reductive. He loves BWW because they took beer and made it into a place, then gave that place sports, chicken wings, and the best people. What’s not to love?
Credits
powered by- Agency Anomaly/Venice
- Production Company SMUGGLER
- Director Tony Yacenda
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Credits
powered by- Agency Anomaly/Venice
- Production Company SMUGGLER
- Director Tony Yacenda
- Chief Creative Officer Josh Fell
- Creative Director Daniel Chen
- Creative Director Jimmy Burton
- Senior Copywriter Adam Crouch
- Senior Art Director Kyle Chin
- HP Erika Madison
- Executive Producer Helena Miller
- Senior Producer Christine Hurty
- Copywriter Kevin Broberg
- Art Director Sarah Redmond
- Executive Producer Patrick Milling-Smith
- Executive Producer Brian Carmody
- Executive Producer Sue Yeon Ahn
- Head of Production Alex Hughes
- DP Adam Bricker
- Edit Company Arcade Edit
- Editor Laura Sanford
- Assistant Editor Paulo Miramontes
- Producer Wendy Umanzor
- Head of Production Megan Dahlman
- Executive Producer Crissy DeSimone
- Animation/VFX Company Untold Studios/Los Angeles
- Executive Producer Sophie Harrison
- Producer Jordan Malonga
- Executive Creative Director David Fleet
- VFX Supervisor Alex Grey
- Character Supervisor Chloe Dawe
- Head of Animation Tim van Hussen
- Sound Design/Audio Post Lime Studios
- Sound Designer/Audio Mixer Peter Lapinski
- Executive Producer Susie Boyajan
- Associate Producer Cassie Underwood
- Music Company Consortium Music
- Composer Seth Olinsky
- Post Producer Maggie Flatley
- Music Editor Justin Miller / (Sound Editor)
- Color Company Mom & Pop
- Digital Intermediate Colorist Shane Reed
- Executive Producer Ali Reed
- Associate Producer Laura Richey
- Producer Benjamin Gilovitz
- Talent Beck Bennett
- Executive Producer Carl Phillips
- Producer Helen Tang
- Creative Director Adam Droy
- VFX Lead Alex Doyle
- Online Artist James Pratt
- Online Artist Pete Hughes
- Production Designer Leigh Ann Reagan-Barnes
![](https://d17mj1ha1c2g57.cloudfront.net/v1/FOR2AniW2jd4ReagWglN5jn2fOE/1024x576%23/80/shotsmag/production/clips/e2653b86-fb8d-4ea9-9208-6c1f15a353e6/1693392486364.jpg?v=1&quality=80&format=jpeg)
Credits
powered by- Agency Anomaly/Venice
- Production Company SMUGGLER
- Director Tony Yacenda
- Chief Creative Officer Josh Fell
- Creative Director Daniel Chen
- Creative Director Jimmy Burton
- Senior Copywriter Adam Crouch
- Senior Art Director Kyle Chin
- HP Erika Madison
- Executive Producer Helena Miller
- Senior Producer Christine Hurty
- Copywriter Kevin Broberg
- Art Director Sarah Redmond
- Executive Producer Patrick Milling-Smith
- Executive Producer Brian Carmody
- Executive Producer Sue Yeon Ahn
- Head of Production Alex Hughes
- DP Adam Bricker
- Edit Company Arcade Edit
- Editor Laura Sanford
- Assistant Editor Paulo Miramontes
- Producer Wendy Umanzor
- Head of Production Megan Dahlman
- Executive Producer Crissy DeSimone
- Animation/VFX Company Untold Studios/Los Angeles
- Executive Producer Sophie Harrison
- Producer Jordan Malonga
- Executive Creative Director David Fleet
- VFX Supervisor Alex Grey
- Character Supervisor Chloe Dawe
- Head of Animation Tim van Hussen
- Sound Design/Audio Post Lime Studios
- Sound Designer/Audio Mixer Peter Lapinski
- Executive Producer Susie Boyajan
- Associate Producer Cassie Underwood
- Music Company Consortium Music
- Composer Seth Olinsky
- Post Producer Maggie Flatley
- Music Editor Justin Miller / (Sound Editor)
- Color Company Mom & Pop
- Digital Intermediate Colorist Shane Reed
- Executive Producer Ali Reed
- Associate Producer Laura Richey
- Producer Benjamin Gilovitz
- Talent Beck Bennett
- Executive Producer Carl Phillips
- Producer Helen Tang
- Creative Director Adam Droy
- VFX Lead Alex Doyle
- Online Artist James Pratt
- Online Artist Pete Hughes
- Production Designer Leigh Ann Reagan-Barnes
"Like any comedy job, it’s all about casting. So, when Hank walked into the audition with his wild wings and, you know, being a talking Buffalo, we knew we found our guy. And he knew he found a steady paycheck,” said Josh Fell, Chief Creative Officer at Anomaly LA. "Also we got to use the word “reductionist” in a spot, a first in the history of advertising. A claim I’m too lazy to verify but will go to my grave believing."
“This campaign is about finding the voice of Buffalo Wild Wings as a way of defining what the brand is all about and the role it plays in our guests’ lives,” said Tristan Meline, Chief Marketing Officer at Buffalo Wild Wings. “Turns out the voice we found is a literal winged buffalo named Hank, which is essentially our logo come to life and only something B-Dubs could do. We’re excited about this new creative and the next chapter of the brand partnering with Anomaly LA.”
“When a brief like this comes in it's an easy yes. Everyone in the building has a memory with the brand. But everyone in the country just spent the last few years enjoying beer, wings, and sports at home,” said Khara Wagner, President at Anomaly LA. “The challenge was to bring them back again or bring them in for the first time by showcasing the experience you can only get at Buffalo Wild Wings”
“When Buffalo Wild Wings approached me about becoming Hank, the talking buffalo with wild wings, I didn’t think it would be medically possible," Beck said. "But then I saw the commercials and sure enough, there I am, a full blown buffalo with wild wings and my voice. Amazing. I couldn't be more excited for people to see the new campaign and tone that we've created with B-Dubs and the advances we’ve made in the medical world.”