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Miral – Make It Memorable

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This heartwarming and playful short, directed by duo Rick & Mario through Partizan, stars a family set in a dark, mundane world, clearly fatigued by the monotony of every-day life. 

As they trudge through a brutalist-inspired city, the young boy chases a vibrant, glowing butterfly, leading his family to a mystical portal. The characters are sucked into a shimmering prism that transports them into the colourful Miral World. 

Rick & Mario took inspiration from stop-motion animation, animating the act set in the dark city at a slightly slower frame rate to imitate the stiffer movements of traditional claymations, then speeding it up to exaggerate the looseness of the character's gestures as they enter the magical theme-park world.

The spot is paired with an instrumental soundtrack created by producer, composer and songwriter, Tokio Myers and TV music composer, Guy Farley. 

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