EVOLUDERM’s baffling beauty
Everything seems to be going swimmingly for the hero of this enigmatic film for the French body care and beauty brand.
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Credits
powered by
- Agency Territoire/Paris
- Production Company HVH Productions
- Director Pierrette Diaz
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Credits
powered by
- Agency Territoire/Paris
- Production Company HVH Productions
- Director Pierrette Diaz
- Music PH Schmooze
- Creative Director Pierrette Diaz
- Head of Post Production Damien Fernandez
- Post Production Sully Robert
Credits
powered by
- Agency Territoire/Paris
- Production Company HVH Productions
- Director Pierrette Diaz
- Music PH Schmooze
- Creative Director Pierrette Diaz
- Head of Post Production Damien Fernandez
- Post Production Sully Robert
Capturing the light of Marseille, Gallic glances between young romantics and the sensual splendour of a water on skin, this ad is a gorgeously-shot, pastel-hued French Riviera fancy.
Conceived by Paris agency Territoire, directed by Pierrette Diaz and produced by HVH, it ultimately claims to celebrate the enjoyment of Love Everyday, the small pleasures in life, like a nice scrub with a decent shower gel.
Filmed at the 1921-built pool complex, Cercle des Nageurs de Marseille, it is set to the exquisitely slinky strains of Circle by Columbia Nights (from the album In All Things) and seems to tell the story of a young man and a lady swimmer discovering more than just a new body wash.
It is mysterious to the point of being practically unfathomable… but isn't that just like love?
