Michelob Ultra relieves the pressure
Featuring three genuine athletes - Guillermo Ochoa, Arantxa Chávez, and Isaac Nuñez - GUT Mexico City's campaign asks us if too much weight it put on sportspeople's shoulders.
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Credits
powered by
- Agency GUT/Mexico City
- Production Company Habitant
- Director Douglas Bernardt
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Credits
powered by
- Agency GUT/Mexico City
- Production Company Habitant
- Director Douglas Bernardt
- Post Production Mosh Post/Sao Paulo
- Music Satelite Audio
- Production Co. Stink/Brazil
- Executive Creative Director Ramiro Rodriguez Cohen
- Executive Creative Director Ariel Abramovici
- Executive Creative Director Bruno Acanfora
- Creative Director / Art Director Jose Mario Munoz
- Creative Director / Copywriter Rodrigo Del Oso
- Executive Producer Pablo Martina
- Production Director Lulu De La Chica
- Head of Production Antonio Thibaut Muchnik
- DP Mauricio Padilha
- Post Production Coordinator Martha Caravantes
- Animator Bernardo Brito
- Animator Bruno Vianna Costa
- Producer Diana Paulina Rodriguez Rojo
- Chief Creative Officer Nacho Ferioli
- Editor Rami D'Aguiar
Credits
powered by
- Agency GUT/Mexico City
- Production Company Habitant
- Director Douglas Bernardt
- Post Production Mosh Post/Sao Paulo
- Music Satelite Audio
- Production Co. Stink/Brazil
- Executive Creative Director Ramiro Rodriguez Cohen
- Executive Creative Director Ariel Abramovici
- Executive Creative Director Bruno Acanfora
- Creative Director / Art Director Jose Mario Munoz
- Creative Director / Copywriter Rodrigo Del Oso
- Executive Producer Pablo Martina
- Production Director Lulu De La Chica
- Head of Production Antonio Thibaut Muchnik
- DP Mauricio Padilha
- Post Production Coordinator Martha Caravantes
- Animator Bernardo Brito
- Animator Bruno Vianna Costa
- Producer Diana Paulina Rodriguez Rojo
- Chief Creative Officer Nacho Ferioli
- Editor Rami D'Aguiar
With decades of empowering slogans like 'Just Do It' and 'Impossible is Nothing' being touted by some of the biggest sports brands, it's understandable that we look at athletes as superheroes of a sort.
However, with their striking new UNDER PRESSURE campaign, Michelob Ultra is making the call for us to not pile so much onto our sportspeople, asking them and us to find the joy in the effort.
Featuring three of the most pressured athletes in sports, Guillermo Ochoa, Arantxa Chávez & Isaac Nuñez, GUT Mexico City's spot, directed by Stink's Douglas Bernardt, makes its message heard in interesting ways, making for a pleasant respite from shouty barks of 'motivation'.
