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Michelob Ultra – Under Pressure

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With decades of empowering slogans like 'Just Do It' and 'Impossible is Nothing' being touted by some of the biggest sports brands, it's understandable that we look at athletes as superheroes of a sort.

However, with their striking new UNDER PRESSURE campaign, Michelob Ultra is making the call for us to not pile so much onto our sportspeople, asking them and us to find the joy in the effort.

Featuring three of the most pressured athletes in sports, Guillermo Ochoa, Arantxa Chávez & Isaac Nuñez, GUT Mexico City's spot, directed by Stink's Douglas Bernardt, makes its message heard in interesting ways, making for a pleasant respite from shouty barks of 'motivation'.

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