Meet Gary: Homebase's shell for leather ad hero
The titular tortoise proves no plodding pet when faced with its owner's garden in this adorable spot from Atomic and Partizan.
Credits
powered by- Agency Atomic/London
- Production Company Partizan/UK
- Director Ozzie Pullin
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Unlock full credits and more with a Source + shots membership.
Credits
powered by- Agency Atomic/London
- Production Company Partizan/UK
- Director Ozzie Pullin
- Post Production UNIT Media
- Animation Red Knuckles
- Producer Duncan Gaman
- Executive Producer Neil Linpow
- Animation Directors Rick & Mario
- Producer Daniel Wheldon
- Producer Leo Green
- DP Carl Burke
- Editor Ben Harrex
- Lead Animator Remy Herisse
- Colourist Denny Cooper
- Creative Simon Welch
- Creative Matt Welch
- Exec Creative Director Dave Henderson
- Exec Creative Director Guy Bradbury
Credits
powered by- Agency Atomic/London
- Production Company Partizan/UK
- Director Ozzie Pullin
- Post Production UNIT Media
- Animation Red Knuckles
- Producer Duncan Gaman
- Executive Producer Neil Linpow
- Animation Directors Rick & Mario
- Producer Daniel Wheldon
- Producer Leo Green
- DP Carl Burke
- Editor Ben Harrex
- Lead Animator Remy Herisse
- Colourist Denny Cooper
- Creative Simon Welch
- Creative Matt Welch
- Exec Creative Director Dave Henderson
- Exec Creative Director Guy Bradbury
Tortoises are hardly known for their enthusiastic sprints, but that's not the case with Gary, the rapid reptile at the heart of this charming new campaign fo Homebase.
Seeing his owners garden looking spick-and-span, thanks to Homebase's fine offerings, the shelled speedster launches himself across the turf, only pausing for a cheeky smile to camera before blast off.
In actuality, crafted by the wizards at Partizan (a combo of live action direction from Ozzie Pullin and animation from Red Knuckles, as detailed in the Making Of, below), Gary is a marvellously character-filled creation, bringing life to Atomic's fun spot.
Credits
powered by- Agency Atomic/London
- Production Company Partizan/UK
- Director Ozzie Pullin
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by- Agency Atomic/London
- Production Company Partizan/UK
- Director Ozzie Pullin
- Post Production UNIT Media
- Animation Red Knuckles
- Producer Duncan Gaman
- Executive Producer Neil Linpow
- Animation Directors Rick & Mario
- Producer Daniel Wheldon
- Producer Leo Green
- DP Carl Burke
- Editor Ben Harrex
- Lead Animator Remy Herisse
- Colourist Denny Cooper
- Creative Simon Welch
- Creative Matt Welch
- Exec Creative Director Dave Henderson
- Exec Creative Director Guy Bradbury
Credits
powered by- Agency Atomic/London
- Production Company Partizan/UK
- Director Ozzie Pullin
- Post Production UNIT Media
- Animation Red Knuckles
- Producer Duncan Gaman
- Executive Producer Neil Linpow
- Animation Directors Rick & Mario
- Producer Daniel Wheldon
- Producer Leo Green
- DP Carl Burke
- Editor Ben Harrex
- Lead Animator Remy Herisse
- Colourist Denny Cooper
- Creative Simon Welch
- Creative Matt Welch
- Exec Creative Director Dave Henderson
- Exec Creative Director Guy Bradbury