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Nike – Fran Kirby x Little Simz

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Nike London has launched a swaggering social campaign for the Women's World Cup that gives a whole new meaning to girl-on-girl - with three of the UK's top female MCs paying tribute to three England footballers. 

Created by Uncommon and directed by George Belfield via Somesuch, the spots tell the players' backstories through a fast-paced montage of childhood photos, training clips and match footage, intercut with shots of the MCs filmed at Wembley. 

Little Simz introduces 'mini-Messi' Fran Kirby; Lady Leshurr gives us the lowdown on Steph Houghton, the England captain; and Ms Banks (last seen on the BBC's World Cup trailer, Change The Game) extols the virtues of Lucy 'Tough' Bronze.  

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Nike – Lucy Bronze x Ms Banks

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Nike – Steph Houghton x Lady Leshurr

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