McCann lends a hand to New York Lottery
An inventive protagonist goes to absurd arms'-lengths to get lucky in the lottery’s Xtreme Multiplier Series.
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Credits
powered by
- Agency McCann/New York
- Production Company MJZ/USA
- Director Vedran Rupic
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Credits
powered by
- Agency McCann/New York
- Production Company MJZ/USA
- Director Vedran Rupic
- Chief Creative Officer Shayne Millington
Credits
powered by
- Agency McCann/New York
- Production Company MJZ/USA
- Director Vedran Rupic
- Chief Creative Officer Shayne Millington
Despite what McCann’s hilarious deadpan spot for New York Lottery may suggest, you won’t need a haphazard contraption of home-made arms to increase your odds of winning in the all-new Xtreme Multiplier Scratch-Off Games.
The comedic campaign centres around a nonsensical protagonist, who constructs a multi-pronged mechanism from a bizarre array of house-hold objects in an utterly-ridiculous attempt to scratch multiple cards at once - an endeavour made redundant by the fact that each card has the power to multiply winnings up to 100x.
This film was brought to life by the capable hands of Vedran Rupic through MJZ, and the world-famous, and dexterous, puppeteering expertise of Legacy Effects.
