Martini’s nifty background noise
The vermouth brand’s new spot features style-setters who’ve been literally blending in stepping out to enjoy an ‘aperitivo moment’.
)
Credits
powered by
- Agency BBDO/New York
- Production Company PRETTYBIRD
- Director Tom Noakes
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency BBDO/New York
- Production Company PRETTYBIRD
- Director Tom Noakes
- Production Co. Filmmaster Productions/Milan
- Chief Creative Officer Matt McDonald
- Art Director Hannah Mullahy
- Producer Alex Gianni
- Producer Jessica Coccaro
Credits
powered by
- Agency BBDO/New York
- Production Company PRETTYBIRD
- Director Tom Noakes
- Production Co. Filmmaster Productions/Milan
- Chief Creative Officer Matt McDonald
- Art Director Hannah Mullahy
- Producer Alex Gianni
- Producer Jessica Coccaro
Created by AMV BBDO and BBDO New York, MARTINI’s new Dare to Be campaign invites consumers to leave their everyday personas behind and walk out into something a bit more sassy.
Brought to life by award-winning director Tom Noakes, through PRETTYBIRD, along with Parisian fashion photographer, Lou Escobar, the gorgeous visuals depict a range of dandy dudes whose attire camouflages them against a variety of backgrounds.
To the tune of a jaunty trumpety score, they all then sashay out and come together in a typical al fresco Italian cocktail hour scene.
