New Speedo campaign swims into view
A new campaign for Speedo looks to reclaim the Australian brand’s heritage and status as a swimwear icon.
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Credits
powered by
- Agency Mirimar/Los Angeles
- Production Company Collider
- Director Scottie Cameron
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Credits
powered by
- Agency Mirimar/Los Angeles
- Production Company Collider
- Director Scottie Cameron
- Executive Producer Rachel Ford Davies
- Editing The Editors
- Post Managing Director/Executive Post Producer Nicoletta Rousianos
- Senior Sound Designer Andy Stewart
- Sound Design/Music Post Sonar Music
- Head of Audio Production Haylee Poppi
- Music Producer Josh Pearson / (Music Producer)
- Chief Creative Officer John McKelvey
- Executive Creative Director Nick Morrissey
- Senior Art Director Alex Polglase
- Senior Copywriter Jake Ausburn
- Executive Producer Bill Berg
- Producer Jacqui Walker
- Post Producer Margot Fitzpatrick
- Producer Melissa Weinman
- Art Director Elisa Baker
- DP Ryan Carmody
- Post Producer Isabella Key
- Colorist Matt Fezz
Credits
powered by
- Agency Mirimar/Los Angeles
- Production Company Collider
- Director Scottie Cameron
- Executive Producer Rachel Ford Davies
- Editing The Editors
- Post Managing Director/Executive Post Producer Nicoletta Rousianos
- Senior Sound Designer Andy Stewart
- Sound Design/Music Post Sonar Music
- Head of Audio Production Haylee Poppi
- Music Producer Josh Pearson / (Music Producer)
- Chief Creative Officer John McKelvey
- Executive Creative Director Nick Morrissey
- Senior Art Director Alex Polglase
- Senior Copywriter Jake Ausburn
- Executive Producer Bill Berg
- Producer Jacqui Walker
- Post Producer Margot Fitzpatrick
- Producer Melissa Weinman
- Art Director Elisa Baker
- DP Ryan Carmody
- Post Producer Isabella Key
- Colorist Matt Fezz
A new global campaign for Speedo looks to relaunch the brand during an Olympic year, aiming to reclaim the brand’s heritage as a global swimwear icon.
Created by independent agency Mirimar Los Angeles, Go Full Speedo serves as a rallying cry for swimmers worldwide and focusses on a mindset that represents the brand's customers' total commitment, whether they're in or out of the water.
Directed by Scottie Cameron through Collider, the 90-second spot includes an original song by the band The Beefs, a whole series of people - from office workers, to traffic cops, to gardeners - embracing the Speedo lifestyle and going 'full Speedo', and features Stranger Things star Dacre Montgomery, Californian skateboarding legend Peggy Oki, and the stars of the TV show Bondi Rescue.
The brand says that, after years of focusing on speed and performance it has drifted away from its original Aussie attitude and, with this new campaign, is looking to reclaim its spot in the hearts of the bronzed, Bondi Beachgoers who made it famous.
“Growing up in Bondi before moving to the US, Speedo was always more than just a swimwear brand—it was iconic for the people and the lifestyle it represented,” said Luke McKelvey, Co-Founder at Mirimar. “We love that this new platform can encompass everything from a kid jumping from the high board for the first time to an Olympic athlete breaking a world record."
