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Marmite – Love it. Hate it. Get it on

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Freshers week is the perfect time to embark on new adventures: maybe getting the tattoo that Dad forbade, sitting on a swing with a guy called Chad who's a part-time pescetarian, sliding a bit of Marmite onto your buttered toast...

Whilst the latter might not be the most exotic of 'first times', it still forms the basis of this saucy new spot from adam&eveDDB for the oft-debated spread. Targeting those who haven't yet experienced its yeasty goodness, First Timers provides a step-by-step guide from a pair of puppets that makes the process of grabbing a snack feel somewhat risqué.

Brilliantly realised by SMUGGLER's Guy Shelmerdine, who, with judicious manipulation of his fabric protagonists and use of Giraffage's track Workout, somehow manages to make munchy mundanity moreishly mischievous.

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