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Production company Knucklehead add Marc Sidelsky to their US, UK & Amsterdam rosters. 

Marc’s recent film for Shelflife Stüssy X Nike has solidified him as a director to watch as it not only expresses his vivid style but also illustrates his refreshing take on fashion advertising. The film garnered a great deal of attention and gained him countless awards including Grand Prix Ciclope Africa, D&AD Wood  Pencil for Direction, Silver Clio Sports for Direction, One Show Bronze Pencil, 1.4 Silver Branded Content, Vimeo Staff Pick, 3x Silver Crafts at Kinsale (Best Performance, Best Use of Humour and Best Writing) and a Bronze (Concept Over 2 Minutes) at the shots EMEA Awards 2021.

Since graduating from South African film institute AFDA, Sidelsky began his career as a creative researcher. It did not take him long to direct his first commercial for Volkswagen which ultimately won him a Silver Loerie Award. Quickly followed by a charity commercial that was shortlisted at the ‘Saatchi and Saatchi’s  New  Director showcase at Cannes Film Festival. His recent commercial for KFC became a local sensation and his quirky coming-of-age music video for Dearly  Beloved’s Close Encounters featured in Promonews and won Best Music Video at Ciclope Africa 2020 and was shortlisted for Best Low Budget Music Video at Kinsale Sharks in 2021. 

Sidelsky’s deadpan  comedic  style  alongside  his  keen  eye  for  set  design  makes  him  an  exciting addition to Knucklehead. 

Sidelsky said "I’ve always had a school boy crush on Knucklehead.They have exquisite taste; champions of craft and creative.I’m super chuffed to be here and can’t wait to get going. Excuse me...I’m off to carve “I’m a Knucklehead” in a desk right now.”

Knucklehead’s Managing Partner, Matthew Brown said: "“Marc’s work really caught our eye-super funny and super stylish is a great combination. We’re excited to get stuck in and help him make more great ads.”

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