ManyPets' canine counselling

Man's best friend could also be everyone's best therapist, if this charming work from Uncommon for award-winning cat and dog insurance brand ManyPets is to be believed.

Closely following a clever OOH campaign [below], the new films (one main execution with multiple pet-flavoured endings) show our animals to be ever-present joy-bringers in our lives.

Directed by James Rouse through Biscuit Filmworks, his first project since joining the production company, the spots play on the narrative that pets make everything better with a humorous performance for our 'patient' and some endearing reactions from the four-legged performers.

As mentioned, the films follow an outdoor campaign, launched earlier this month, which brought to life the idea that pets are more than just a companion — they make us better people. 

The series of posters detailed the results of research commissioned by ManyPets which showed the various ways pets help our happiness and improve our mental and physical wellbeing; from wellness instructors (96% of people said their pet makes them happier) to trainers (88% of pet parents saying their pet makes them more active).

Ryan Wheaton, ManyPets’ global creative director said: “We wanted to make something that stands out in ad breaks, and connects more emotionally with pet parents. 

"The team at Uncommon have cleverly captured each pets’ natural empathy, and brought memorable, adorable humour to our screens.”