Birds Eye's precocious kids usher in the Green Age

"I’ve always loved animation," comments director George. "When we were making This Country we would always be referencing The Simpsons and early Aardman animation like Creature Comforts. So it was brilliant to have the chance to combine Rob’s vivid illustrations with the kind of understated comedy performance style that I love. 

"My process is all about trying to tease out little comic details in a script through performance. So I’m especially pleased that the odd line of improv has made it into the final films, embellishing what were already great scripts.”

"The creative that McCann has developed really addresses the insight that to reduce our carbon footprint we need to eat less meat, but it can sometimes feel like a compromise," notes Elle Barker, Green Cuisine Marketing Director. "Through curious kids who challenge people to think again, we can show that Green Cuisine makes a flexitarian diet more accessible by showing consumers how easy, tasty and nutritious it can be to incorporate plant-based options into your everyday meals."

“Kids huh? Those little cherub faces that are always able to ask us the most challenging of questions and get away with it," adds Matt Crabtree, Creative Director at McCann London. "The team used this idea to create this charming yet disruptive campaign for Green Cuisine, where our animated kids innocently welcome us into a more progressive and sustainable future for food – The Plant Age.”