Sau Ali plants the seed of Samsung's grassroots project
The Greatcoat director's film showcases the project, developed through The Elephant Room, aimed to empower Sunday league teams to become champions of creativity and tech.
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Credits
powered by
- Agency The Elephant Room/London
- Production Company Greatcoat Films
- Director Sau Ali
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Credits
powered by
- Agency The Elephant Room/London
- Production Company Greatcoat Films
- Director Sau Ali
- Creative Director Nina Taylor
- Client Lead Amelia Blashill
- Head of Production/Executive Producer Sandra Spethmann
- Managing Director/Executive Producer Simon Oxley
- Executive Producer Micheal Newton
Credits
powered by
- Agency The Elephant Room/London
- Production Company Greatcoat Films
- Director Sau Ali
- Creative Director Nina Taylor
- Client Lead Amelia Blashill
- Head of Production/Executive Producer Sandra Spethmann
- Managing Director/Executive Producer Simon Oxley
- Executive Producer Micheal Newton
A kickabout with friends is one of the least tech-reliant hobbies you can partake in nowadays, but Samsung's latest project is attempting to make you reconsider the potential a little digital tinkering can encourage.
Developed with agency The Elephant Room, The Grassroots Academy will see experts from football and tech hold face-to-face and virtual masterclasses and workshops on how to harness the power of Samsung technology in order to create epic content and build a community.
The campaign kicks off with a film from Greatcoat's Sau Ali, focussing on East London’s Baiteze Squad, a team that managed to grow a huge following both online and in real life through their creative use of content, digital platform and tech skills.
With fun transitions and a fast-flowing VO, the spot, and project as a whole, looks like a slick and smart communication with a custom-built audience.
