Mads Mikkelsen becomes the GOAT
Supporting YT’s new bike release, this seven-minute film features a mysterious and folkloric spin on goat-men hiding in even the highest levels of government.
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Credits
powered by
- Agency SHIFT Active Media
- Production Company SMUGGLER/London
- Director Otto Bathurst
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Credits
powered by
- Agency SHIFT Active Media
- Production Company SMUGGLER/London
- Director Otto Bathurst
- Writer Otto Bathurst
- Executive Producer Otto Bathurst
- Co-Founder/Executive Producer Patrick Milling-Smith
- Co-Founder/Executive Producer Brian Carmody
- Executive Producer/Managing Director Fergus Brown
- DP Jallo Faber
- Editor Andrew Hulme
- Executive Producer Rok Bukovec
- VFX Supervisor James Coore
- Colorist Matt Turner
- Post Producer Matthew Supersad
- Sound Designer/Audio Post Jack Sedgwick
- Executive Producer Rebecca Boswell
- Post Production/VFX Absolute Post
- Writer Andreas John
- Writer Markus Flossmann
- Executive Creative Director Matt Doman
- Producer Ben Catford
- Executive Producer Sara Wallace
- Producer Claire Jones
- Production Designer Miha Knific
- Motion Graphic Artist Lawrence Scanlon
Credits
powered by
- Agency SHIFT Active Media
- Production Company SMUGGLER/London
- Director Otto Bathurst
- Writer Otto Bathurst
- Executive Producer Otto Bathurst
- Co-Founder/Executive Producer Patrick Milling-Smith
- Co-Founder/Executive Producer Brian Carmody
- Executive Producer/Managing Director Fergus Brown
- DP Jallo Faber
- Editor Andrew Hulme
- Executive Producer Rok Bukovec
- VFX Supervisor James Coore
- Colorist Matt Turner
- Post Producer Matthew Supersad
- Sound Designer/Audio Post Jack Sedgwick
- Executive Producer Rebecca Boswell
- Post Production/VFX Absolute Post
- Writer Andreas John
- Writer Markus Flossmann
- Executive Creative Director Matt Doman
- Producer Ben Catford
- Executive Producer Sara Wallace
- Producer Claire Jones
- Production Designer Miha Knific
- Motion Graphic Artist Lawrence Scanlon
We all love a bit of Mikkelsen, and his brief appearance in Return of the Goat II is both extremely weird and extremely memorable.
YT is known for their epic ad support (I can’t stop thinking about the anime ad they released last year) and Return of the Goat II doesn’t disappoint. Keeping in line with the horror/urban folklore aesthetic, bikers get pulled, one by one, into the seedy underground of the goats taking over the world via a cursed bike film. The world is panicking, but what’s really great about the piece is SHIFT’s ability to create visceral stories of fear and oddity without losing focus.
When the order comes to enact a culling order, it’s Mads Mikkelsen who gets the final handoff. The final moments as he’s standing in the elevator, the camera riveted on his face, is truly bizarre and exceptionally fun, embodying the weirdness that YT wanted with the sequel to the original Return of the Goat.
The piece was directed by Otto Bathurst, who has previously directed television episodes on shows like Peaky Blinders and Black Mirror. Production company SMUGGLER helped refine the branded launch film, which clocks in at just about twenty-two minutes.
