Macmillan’s powerful film poses questions

One in two of us will get cancer. Which means one in two will need practical guidance and information following a diagnosis of the disease. 

The latest in the 'Whatever it takes' brand platform created by AMV BBDO, this film directed by Charlotte Regan, through Knucklehead, brings to life the endless worries and questions that cancer victims might have, such as “can I still date?”, “what if I get pregnant?” and “how can I pay the mortgage?”. And the most poignant of all, “how do I tell them?”.

Titled, Whatever You Need to Ask, the ad highlights how advice on a range of issues is available via Macmillan’s Support line, as well as peer-to-peer support from the charity’s online community.