Mabel subverts the male gaze
In a visually-compelling, mixed-media promo directed by David Wilson, the English pop singer challenges traditional, androcentric depictions of women in art and media.
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Credits
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- Production Company Riff Raff
- Director David Wilson
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Credits
powered by
- Production Company Riff Raff
- Director David Wilson
- Edit Company Shift Post
- VFX Company Mathematic
- Animation Company BUCK
- Color Company Absolute Post
- Production Service Twenty Four Seven/Barcelona
- Producer Joseph J Goldman
- Producer Luke Tierney / (Head of Music Videos)
- Executive Producer Precious Mahaga
- DP Arnau Valls Colomer
- Editor Paul O'Reilly
- Executive Producer Kirsty Oldfield
- Executive Producer Rebecca Rice
- VFX Supervisor Guillaume Cottet
- Producer Augustin Vernier
- Executive Creative Director Vincent Lammers
- Executive Producer James Britton
- Associate Creative Director Jennifer Zheng
- Producer Katie Liston
- Head of 3D/3D Supervisor Joao Rema
- Art Director Fabrizio Lenci
- Animation Director Joe Brooks
- Colorist Matt Turner
- Color Producer Ollie Ireland
- Executive Producer Jonas Hendrix
- Producer Pere Cavanillas
Credits
powered by
- Production Company Riff Raff
- Director David Wilson
- Edit Company Shift Post
- VFX Company Mathematic
- Animation Company BUCK
- Color Company Absolute Post
- Production Service Twenty Four Seven/Barcelona
- Producer Joseph J Goldman
- Producer Luke Tierney / (Head of Music Videos)
- Executive Producer Precious Mahaga
- DP Arnau Valls Colomer
- Editor Paul O'Reilly
- Executive Producer Kirsty Oldfield
- Executive Producer Rebecca Rice
- VFX Supervisor Guillaume Cottet
- Producer Augustin Vernier
- Executive Creative Director Vincent Lammers
- Executive Producer James Britton
- Associate Creative Director Jennifer Zheng
- Producer Katie Liston
- Head of 3D/3D Supervisor Joao Rema
- Art Director Fabrizio Lenci
- Animation Director Joe Brooks
- Colorist Matt Turner
- Color Producer Ollie Ireland
- Executive Producer Jonas Hendrix
- Producer Pere Cavanillas
Body objectification and empowerment can be a tricky topics to unpick, but who better to tackle them than Riff Raff director David Wilson, known for his powerful, radically playful and body-positive style?
In this dynamic, mixed-media music video for her new track Look at My Body, British pop artist Mabel addresses 'the male gaze' - a feminist theory exploring imagery of women’s bodies portrayed through a male lens- with effortless style, sophistication and ferocity.
Through an array of cleverly-composed scenes from life drawing classes to porn magazines to classical paintings, each representing a different way in which patriarchy has objectified the female body, Mabel rewrites and undermines traditional narratives and reasserts her power through dynamic art direction, vibrant animations and punchy, badass lyrics.
