Wilkinson Sword raises the bar for bad service
In an enjoyably idiotic spot from Pablo London, a barman shows some impressive confidence in the face of incompetence.
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Credits
powered by
- Agency Pablo/London
- Production Company Arts & Sciences/London
- Director Craig Ainsley
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Credits
powered by
- Agency Pablo/London
- Production Company Arts & Sciences/London
- Director Craig Ainsley
- Stitch Stitch
- Post Production Rascal Post Production
- Audio Post Production Sine Audio Post Production
- Service Company The Film Place
- Executive Creative Director Dan Watts
- Creative Oli Beale
- Director of Planning Mark Sng
- Producer Karen Whitehouse
- Producer Soraya Phipps
- Executive Producer Craig Ainsley
- Producer Lauren Highman
- DP Maciek Ryter
- Editor Max Windows
- Editor Luke Anderson
- Assistant Editor Chris Hutchings
- Offline Edit Producer Angela Hart
- Executive Producer Colin Oaten
- Head of Production James Beck
- VFX /2D Artist Gary Driver
- Colorist James Bamford
- Assistant Colorist Elliot Ward
- Audio Engineer Phil Bolland
- Audio Producer Julian Marshall
Credits
powered by
- Agency Pablo/London
- Production Company Arts & Sciences/London
- Director Craig Ainsley
- Stitch Stitch
- Post Production Rascal Post Production
- Audio Post Production Sine Audio Post Production
- Service Company The Film Place
- Executive Creative Director Dan Watts
- Creative Oli Beale
- Director of Planning Mark Sng
- Producer Karen Whitehouse
- Producer Soraya Phipps
- Executive Producer Craig Ainsley
- Producer Lauren Highman
- DP Maciek Ryter
- Editor Max Windows
- Editor Luke Anderson
- Assistant Editor Chris Hutchings
- Offline Edit Producer Angela Hart
- Executive Producer Colin Oaten
- Head of Production James Beck
- VFX /2D Artist Gary Driver
- Colorist James Bamford
- Assistant Colorist Elliot Ward
- Audio Engineer Phil Bolland
- Audio Producer Julian Marshall
Sometimes, all that's needed for a cracking ad campaign is a simple idea executed flawlessly, and this comedic number for Wilkinson Sword does just that.
Introducing us to The Blade Master, an enigmatic and suave character who pokes fun at razors with bad blades by comparing them to incompetent workers, the spot sees a particularly shoddy barman fail spectacularly at his job.
With a lovely concept from Pablo London that certainly has legs, plus some terrific character direction from Arts and Sciences' Craig Ainsley, this brilliantly performed and paced spot excels with razor-sharp comedic timing.
